In my previous role, I worked on a marketing campaign for a motorcycle brand where we leveraged data analytics to enhance our strategy. We focused on metrics such as customer engagement rates, conversion rates, and social media interactions. By analyzing this data, we identified that our target audience was more active on specific social media platforms during certain times of the day. We adjusted our posting schedule and content type accordingly, which led to a significant increase in engagement. Additionally, we noticed that certain types of content, like user-generated content and testimonials, had higher conversion rates. Based on these insights, we shifted our content strategy to include more of these elements, resulting in improved campaign performance and a higher return on investment.