        1. Roles & Responsibilities: 2/10  
        2. Years of Experience: 8/10  
        3. Education Qualification: 10/10  
        4. Skills/Knowledge: 4/10  
        5. Domain/Industry: 2/10  
        6. Key Competencies: 4/10  
        7. Certifications: 4/10  

```html
<h5 style="font-family:Roboto; font-size:0.88rem; font-weight:bold;">Overall Summary</h5>
<ol style="font-family:Roboto; font-size:0.88rem;">
    <li>The candidate demonstrates extensive experience in marketing, demand generation, and product marketing, but the resume lacks alignment with the specific roles and responsibilities outlined in the job requirements. There is minimal evidence of experience in requirements gathering, stakeholder analysis, gap analysis, or process mapping, which are critical for the role.</li>
    <li>With over 13 years of experience, the candidate meets the years of experience requirement. However, the experience is primarily in marketing and not in business analysis or related fields.</li>
    <li>The candidate holds an MBA, which fulfills the education qualification requirement perfectly.</li>
    <li>While the candidate has skills in marketing tools and techniques, there is limited evidence of proficiency in primary skills such as JIRA, Confluence, Azure DevOps, BPMN, or Agile frameworks like Scrum and SAFe. The resume does not highlight expertise in requirements prioritization, backlog management, or customer journey mapping.</li>
    <li>The candidate's domain expertise is in marketing and product management, with no mention of retail industry knowledge, which is a significant gap for this role.</li>
    <li>Key competencies such as leadership, communication, and strategic thinking are evident, but there is no substantial evidence of expertise in process optimization, risk assessment, or change management.</li>
    <li>The certifications listed are relevant to marketing but do not align with the required certifications or skills for business analysis, such as Lean, Six Sigma, or tools like Figma and Balsamiq.</li>
</ol>
```