EXECUTIVE	 SUMMARY	 	EXPERTISE	 	
eCommerce 	& digital marketing	 	
CX 	Consulting 	 	
Pre	-Sales Solutioning	 	
Product Management	 	
Program 	Management	 	
Result	-driven  professional  with 	17+ years  of  global  IT  industry  experience  in  delivering 	
digital product innovations 	& enterprise	-level	 eCommerce transformations 	for 	Fortune	 500 	
clients	 across 	geographies	. A  thought  leader 	& established 	digital 	consulting 	partner	 for 	
clients 	across digital c	ommerce 	& marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	
  
Verticurl	 (an Ogilvy Company)	 – (Nov	 202	2 – Till Date)	  	
• 	Led 	& managed 	CX and 	digital c	ommerce 	practice 	from scratch to 	120	+ large team 	
with 80% billable resources.	 Practice 	focusing on 	pre	-sales	, functional architects, 	and 	
consulting 	engagements. O	verseeing 	a team of 	10	0+ 	consultants	. Overall responsible 	
for APC and India	-led business growth	 	
• 	Spearheaded 	end	-to-end 	CX	 transformation  consulting  across  value  chains	 and 	
mapped to target 	KPIs	- focusing on functional	 landscape	, data, customer experience 	
(CX),  and  technology  landscape  across 	industries	. Strategizing  B2C/  B2B/  D2C/ 	
Marketplace roadmaps for brands across touchpoints in 	the 	omnichannel landscape. 	 	
• 	12+  years  of  experience  in  pre	-sales,  m	anag	ing	 large 	multi	-solution 	RFPs  for 	
enterprise digital transformations to 	provide the right	 experience solutions 	– digital 	
commerce, digital marketing, 	data,	 CRM/ CDP 	and user experience.	  	
• 	Proven  expertise  in  leading,  structuring,  and  presenting  large  deals  in 	consulting, 	
product  engineering, 	maintenance,	 and  operations	 across  NA,  EMEA,  and  APAC 	
regions.	 	
• 	Led	 C-suite  advisories  in  Digital  Transformation	 strategic  initiatives  and  roadmap	s, 	
enabling  content  and  commerce  market  activation  across 	multi	-brand,  multi	-	
geography landscapes.	 	
• 	Developed 	CX  consulting 	frameworks  and  capabilities 	ground	-up	 in 	commerce 	
maturity assessments and 	optimization space to target $8 mn revenue yearly. 	  	
• 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe 	Commerce	 	
(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	
• 	Thought  leadership 	– driving  CMO  charters  for  practice  growth  and  market 	
activation.  Publishing	 white  papers,  managing  capability  decks  &  conducting 	
webinars. 	 	
• 	Partnership 	Management	 – managing  partnerships  with 	Shopify  Plus, 	Commerce 	
tools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define 	a joint 	GTM	 strategy.	 	
 
 
 
 
 	
 	VARUN MAROTHIA	 	
Director	- CX & 	Digital Commerce	 	
2004 	- 2006	 	
MASTER OF BUSINESS 
ADMINISTRATION	  	
ICFAI Business School, Hyderabad	 	
CGPA: 8.22	 	
 
1999 	- 2003	 	
BACHELOR OF ENGINEERING 	(Chemical)	  	
Panjab Engg. College, Chandigarh	 	
CGPA: 70.2% (Honors)	 	
 	
 	
 	
 
PLATFORMS/ PRODUCTS	 	
OVERVIEW	 	
CAREER TIMELINE	 	
EDUCATION	 	
Adobe Commerce 
(Magento)	 	
Shopify	 	
SAP Hybris Cloud	 	
Adobe Target	 	
Varun.marothia@gmail.com	       	     	     	+91 9910091820	 	
https:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	
C-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP

Verticurl (An Ogilvy division)	- (Nov’ 22	- Till Date	) 	
Director	- CX & Digital Commerce	 	 	 	 	 	 	 	
 
Responsibilities	 	
• 	Commerce practice growth in 	India region	 across three metro cities	- Mumbai, Delhi and Bangalore	.  	
• 	Closely working with Ogilvy Experience team in India to cross sell digital capabilities in addition to media capabilities	 	
• 	Set up consulting framework for maturity assessments and optimization assessments. Capacity to be positioned at 
a price point of $200 K	 per account in D2C/ B2B 	space.	 	
• 	Managing  the  Pre	-sales  team  to  respond  to 	proposals  and	 build  solution  PoV’s	 and  futuristic  accelerators  based 	
on use cases.	 	
• 	Managing team of eCommerce consultants and business development 	 	
• 	Focus on deep	-tech technologies in Generative AI and Digital Humans space.	 	
• 	Focus on building accelerators using generative AI technology.	 	
• 	Strategies ideation for large D2C brands for helping in increasing online revenue share. 	 	
Key achievements	 	
• 	Successfully 	established consulting frameworks at price point of $200K. 	 	
• 	Practice building from lean team to a mid	-size team.	 	
 
Wipro Ltd. (April 2021 	– Nov’ 22	) 	
Digital Commerce 	– Consulting Practice Head	 	 	 	 	 	 	April 2021 	– Till Date	 	
 
Responsibilities	 	
• 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	
focus  on  aligning  their  vision  &  roadmap  with  Wipro’s  service  offerings  and 	helping	 a client  in  identifying  new 	
capabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	
• 	As a consulting practice head within 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	
opportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	
• 	Instrumental  role  in  building  consulting  practice  within  BU  from  bottom  to  top  and  converting  the  incremental 
revenue opportunities	 	
• 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	
solutions to proposals, bid 	defense	. 	
• 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	
migration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	
• 	Owning  complete  service  line  of 	commerce  optimization	 – This  focuses  on  customer  experience,  AB  testing/ 	
multi	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	
• 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	
Key achievements	 	
• 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	
roadmap	. 	
• 	Helped in establishing 	a high	-level	 capability roadmap	 for 	the 	business to plan and implement. 	 	
WORK EXPERIENCE	 	
Sep’ 19 	– Mar’ 21	 	
Apr	’ 0	6- Se	p’ 	19	 	Apr’ 21 	– Nov’ 22	 	
Nov’ 22 	– Till Date

• 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	
of avg $ 200 K 	- $ 300 K value per 	assessment	.   	
• 	Managing large scale RFP’s for providing 	solutions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	
 	
Digital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 – Nov 	2021	 	
 
Details	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &  B2B  businesses 	
along  with  increasing  customers’  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	
consulting workshop for 	the 	complete 	eCommerce	 landscape. 	 	
Role 	– Program Transformation Head	 	
Tech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	
Responsibilities	- 	
• 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	
• 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	
assessment	- framework developed by myself)	 	
• 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	
maturity assessment	 	
• 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	
• 	Defined short term & long	-term 	roadmap strategy	 	
Outcome	- 	
• 	17	 value chains evaluated across 	4 business imperatives	 	
• 	Score based maturity assessment	 	
• 	85+	 gaps identified across value chains	- functional/ technical	 	
• 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	
• 	5 - Key strategic initiatives identification	 	
• 	2-phased strategic roadmap mapped to capability value matrix 	 	
 
eCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	– Sept 2021	 	
 
Details	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	
not able to increase their average order value. High cart 	abandonment	 & high dropouts at checkout. A detailed consulting 	
driven assessment (experience led) was conducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	
Role 	– Program Transformation Head	 	
Tech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	
Responsibilities	- 	
• 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	
• 	Detailed assessment & recommendation report, Roadmap strategy (Short/ Long term)	 	
• 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	
• 	Value	-based backlog	 	
• 	Defined short term & long	-term 	roadmap strategy	 	
Outcome	- 	
• 	Lower conversion rates at 	1.29%,	 much  lower than competitors  at 	3%.	 Identified  potential gaps & recommended 	
ideas/	solutions	 to improve the gap. 	 	
• 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	
reduction by 	20%.	 	
• 	Higher  bounce  rate  at 	72%.	 Recommended  landing  page  strategy,  SWO  optimization  strategy  &  Home  page 	
personalization strategy to improve.	 	
• 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	
(current guest user checkouts were at 98%)	 	
 
Nagarro Pvt Ltd. (Sept 2019 	– March 2021	) 	
Digital Commerce Implementation 	– Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	– March 2021	 	
 
Project Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	
commerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	
diligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	
Role 	– Principal 	consultant	 (Adobe Commerce 2.	4.2	)

Responsibilities	- 	
• 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	
Consideration, Conversion, Retention & Advocacy) and user journey	 	
• 	Define digital product roadmap strategy for 	Next	-Gen	 transformation & upgrade to 	the 	latest platform	 	
• 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	
• 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	
• 	Manage releases as per business priorities 	 	
• 	Manage proposals, SOW for multiple new opportunities	 	
 
eBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	– June 2020	 	
 
Details	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	
large enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	
landscape and propose digital roadmap strategy. 	 	
Role 	– Principal consultant	 	
 
Responsibilities	- 	
• 	Conduct discovery phase & perform AS IS assessment of enterprise for commerce domain.	 	
• 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	
• 	Define client’s TO BE business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	
assessment, B2B/ B2C commerce, integrations recommendation.	 	
• 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	
• 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	
 
 
HCL Technologies (April 2006 	– Sept 2019)	 	 	 	 	 	 	 	 	
IoT based Mobile App for VRF Industrial AC’s/ Residential AC’s	 	 	 	March 2019 	– Aug 2019	 	
(Leading Air conditioning company, Japan)	 	
 
Project Details	-  	
An embedded IOT project for JCH, Japan within “Industrial Engineering 	– HVAC Domain”. It involved developing an IOT 	
mobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	
DevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	
 
Role 	– Senior Product Owner	 	
 
Responsibilities	- 	
• 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	
• 	Usability Study 	– Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	
• 	Product Owner 	– Agile based Product backlog management, Develop & Prioritize user stories, Using Design 	
Thinking approach & DCO derived app requirements, User story creations, Manage acceptance criteria’s. 	 	
• 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	
involvement in defining strategy for User engagement, product release management, managed user engagement 
metrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	
• 	Release Management 	– Managing overall releases to market, product version management, plan for usability 	
testing, weekly status reporting to management.	 	
• 	Resource Management 	– Manage 	a team of product owners (Approx. 5) and mentor them 	 	
 
Key Achievement’s	- 	
• 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	
• 	Defined SAAS based revenue model.