Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 0/10
6. Key Competencies: 4/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume aligns moderately well with the job requirements.
- The candidate has experience in consulting and business analysis, which is relevant to the role.
- However, the candidate's years of experience fall short of the required 10+ years.
- The candidate does not have an MBA from a tier 1/2 institute, which is a specific requirement.
- The candidate has technical expertise in SAP SD OTC and EDI, which is relevant to the role.
- The candidate has experience in project management and stakeholder engagement, which are key competencies required for the role.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume mentions experience in business process management, project management, and stakeholder engagement, which aligns with the requirement of serving as a lead consultant and managing client relationships. However, there is no mention of specific experience in CX roadmap initiatives or consumer experience assessment, which could be a potential gap. (Score: 6/10)
- Years of Experience: The candidate's resume does not explicitly mention the number of years of experience. However, based on the information provided, it can be inferred that the candidate has over 15 years of experience, which falls short of the required 10+ years. (Score: 2/10)
- Education Qualification: The candidate's resume mentions a Ph.D. in Business Administration and an MBA in Finance and Marketing. There is no mention of an MBA from a tier 1/2 institute, which is a specific requirement. (Score: 0/10)
- Skills/Knowledge: The candidate's resume mentions technical expertise in SAP SD OTC and EDI, which is relevant to the role. However, there is no mention of specific knowledge or experience in mar-tech/commerce/CRM tech platforms or other consumer retention and insights platforms, which could be a potential gap. (Score: 4/10)
- Domain/Industry: The candidate's resume does not provide any information about their knowledge of the domain/industry, which is a requirement. (Score: 0/10)
- Key Competencies: The candidate's resume mentions experience in project management, data analysis, and relationship management, which align with the key competencies required for the role. However, there is no specific mention of experience in consumer experience assessment, marketing and technology assessment, or upsell identification and definition, which could be potential gaps. (Score: 4/10)

Overall, while the candidate has relevant experience in consulting and business analysis, their lack of years of experience, educational qualification from a tier 1/2 institute, and specific knowledge in certain areas may be weaknesses or potential gaps. However, their experience in project management, stakeholder engagement, and technical expertise in SAP SD OTC and EDI are relative strengths.