JOB DESCRIPTION -

MBA Intern – Power Generation Business Unit

Company: Kirloskar Oil Engines LtdLocation: PAN IndiaDuration: 2 MonthsDepartment: Corporate Business Unit

About Us:

Kirloskar Oil Engines Ltd. (KOEL) is a leading name in the power generation sector, dedicated to delivering innovative and efficient solutions. Our Power Generation business unit is at the cutting edge of energy solutions, and we are seeking a motivated and enthusiastic MBA student with a marketing specialization to join us as a Marketing Intern.

Position Overview:

This internship offers a unique opportunity for an MBA student to gain hands-on experience in marketing within the power generation sector. As a Marketing Intern, you will support our sales and marketing teams, contribute to real projects, and develop valuable skills that will enhance your career in marketing.

Key Responsibilities:

Market Research &amp; Analysis:

Assist in gathering and analyzing market data to identify industry trends and customer needs.

Help compile and present findings to support strategic decision-making.

Marketing Campaigns:

Support the planning and execution of marketing campaigns and initiatives.

Assist in creating marketing materials such as presentations, brochures, and digital content.

Sales Support:

Work with the sales team to help develop and implement sales strategies and promotional activities.

Assist in preparing sales reports and tracking campaign performance metrics.

Customer Engagement:

Contribute to outreach efforts and customer engagement activities.

Assist in organizing and coordinating industry events, trade shows, and client meetings.

Brand Management:

Help maintain and enhance the brand image through various marketing channels.

Ensure that marketing materials align with brand guidelines and messaging.

Administrative Tasks:

Support general administrative tasks related to marketing projects and campaigns.

Manage marketing databases and assist with day-to-day operational tasks.

Qualifications:

Education: Currently pursuing or recently completed an MBA with marketing specialization.

Skills &amp; Competencies:

Basic understanding of marketing principles and sales strategies.

Strong written and verbal communication skills.

Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).

Familiarity with digital marketing tools and platforms is a plus.

Analytical and detail-oriented with a willingness to learn.

Personal Attributes:

Enthusiastic, proactive, and eager to gain practical experience.

Ability to work effectively both independently and as part of a team.

Strong organizational and time-management skills.

What We Offer:

Hands-on experience in a leading power generation company.

Opportunity to work on real projects and contribute to impactful marketing strategies.

Guidance and mentorship from experienced professionals in the field.

A collaborative and dynamic work environment.