Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 6/10
6. Key Competencies: 4/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows some alignment with the job requirements, but there are also areas where they fall short or lack relevant experience.

- Roles & Responsibilities: The candidate's resume mentions experience in marketing communication, product/solution marketing, and digital marketing. While these experiences are somewhat relevant, there is no explicit mention of serving as a lead consultant on CX roadmap initiatives or working closely with clients to understand their business objectives. Therefore, the score of 6/10 is given.

- Years of Experience: The resume indicates over 13 years of experience, which meets the requirement of 10+ years. However, there is no clear breakdown of experience in designing and executing consumer engagement and experience platforms within specific industries. Therefore, the score of 4/10 is given.

- Education Qualification: The resume mentions an MBA from an unspecified institute, but it does not specify if it is from a tier 1/2 institute. Therefore, the score of 2/10 is given.

- Skills/Knowledge: The resume mentions skills in marketing, campaign management, and digital marketing. However, there is no explicit mention of skills in web/mobile app launches, D2C/commerce initiatives, or working knowledge of specific mar-tech/commerce/crm tech platforms. Therefore, the score of 4/10 is given.

- Domain/Industry: The resume mentions experience in marketing and business development in various industries, including CPG, retail, and automotive. While the resume does not explicitly mention knowledge of all the specified industries, there is some alignment. Therefore, the score of 6/10 is given.

- Key Competencies: The resume mentions experience in marketing strategy, campaign management, and product marketing. However, there is no explicit mention of experience in solution architecture, UI/UX design, or data analysis. Therefore, the score of 4/10 is given.

Overall, the candidate's resume shows some alignment with the job requirements, particularly in roles & responsibilities and domain/industry knowledge. However, there are areas where the candidate falls short, such as years of experience, education qualification, skills/knowledge, and key competencies. The candidate may need to provide more specific information or evidence of their experience and skills in these areas to strengthen their fitment for the job.