Scoring Format:
1. Roles & Responsibilities: 2/10
2. Years of Experience: 0/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 0/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume does not align well with the job requirements. There are significant gaps in terms of roles and responsibilities, years of experience, education qualification, skills/knowledge, domain/industry knowledge, and key competencies.

- Roles & Responsibilities: The resume does not provide any information about the candidate's experience in serving as a lead consultant on CX roadmap initiatives, working closely with clients, or supporting business development and pre-sales activities. There is no evidence of experience in consumer experience assessment, marketing and technology assessment, or solution and vendor assessment. Therefore, the score is 2/10.

- Years of Experience: The resume does not mention the candidate's years of experience in designing and executing consumer engagement and experience platforms. There is no information about consulting experience in customer experience strategy, digital marketing strategy, or experience design. Therefore, the score is 0/10.

- Education Qualification: The resume mentions an MBA degree but does not specify the institute or tier. Therefore, the score is 0/10.

- Skills/Knowledge: The resume does not provide any evidence of the candidate's skills and knowledge in web/mobile app launches, D2C/commerce initiatives, digital marketing, or working with specific mar-tech/commerce/crm tech platforms. There is no mention of experience in solution architecture, UI/UX design, or project management. Therefore, the score is 0/10.

- Domain/Industry: The resume does not mention any specific knowledge or experience in the CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry. Therefore, the score is 0/10.

- Key Competencies: The resume does not provide any evidence of the candidate's experience or expertise in consumer experience strategy, digital marketing strategy, experience design, web platforms, marketing technology consulting, eCommerce, CRM, analytics, solution architecture, UI/UX design, project management, data analysis, relationship management, or upselling. Therefore, the score is 0/10.

Overall, the candidate's resume falls significantly short in terms of fitment to the job requirements. There is a lack of relevant experience, skills, knowledge, and domain expertise. The candidate does not meet the criteria for roles and responsibilities, years of experience, education qualification, skills/knowledge, domain/industry knowledge, or key competencies.