One recent trend in the motorcycle industry is the growing emphasis on electric motorcycles. This shift is driven by increasing environmental concerns and the push for sustainable transportation solutions. As consumers become more eco-conscious, they are looking for vehicles that offer lower emissions and reduced environmental impact. To align marketing strategies with this trend, I would focus on highlighting the benefits of electric motorcycles, such as their eco-friendliness, cost-effectiveness in terms of fuel savings, and the innovative technology behind them. Additionally, I would leverage digital marketing channels to reach a tech-savvy audience, using social media platforms to engage with potential customers through interactive content like virtual test rides and customer testimonials. Collaborating with influencers who advocate for sustainability could also enhance brand visibility and credibility in this evolving market.