Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 10/10
3. Education Qualification: 10/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 2/10
6. Key Competencies: 6/10
7. Certifications: 8/10

Detailed Analysis Format:
Overall Summary- Analysis of Candidate's Fitment to Job Requirements
- The candidate has over 13 years of experience in marketing, aligning well with the requirement of 11 to 14 years, thus scoring high in the Years of Experience category.
- The candidate holds an MBA from the University of Wales, perfectly matching the Education Qualification requirement.
- Roles & Responsibilities related to software product management in the retail sector are not directly evident in the resume, which focuses more on marketing and business development in various industries, leading to a lower score in this category.
- Skills such as Agile methodologies, product lifecycle management, and cross-functional team leadership are implied through the candidate's experience in managing marketing strategies and product roadmaps, but not explicitly mentioned, resulting in an average score.
- The candidate's industry experience does not specifically highlight the retail sector, which is preferred but not mandatory, leading to a low score in Domain/Industry.
- Key competencies like strategic planning, stakeholder management, and data-driven decision-making are demonstrated through various roles in marketing and product management, scoring moderately.
- Certifications in Google Analytics, Inbound Marketing, and other relevant areas suggest a strong foundation in skills pertinent to the job requirements, scoring relatively high.
- The resume does not explicitly mention experience with statistical software like SPSS or SAS, which affects the score in Skills/Knowledge slightly.
- The candidate's extensive experience in marketing and product management across different sectors, along with a strong educational background and relevant certifications, suggests a moderate to good fit for the role, albeit with some gaps in direct experience related to software product management in the retail industry.