Tanmay's response aligns well with the benchmark response, demonstrating a good understanding of differentiation strategies and consistent brand messaging. He effectively identifies unique selling propositions and emphasizes the importance of market research. Additionally, he outlines the creation of brand guidelines and coordination with cross-functional teams to maintain messaging consistency. However, he could enhance his response by providing specific examples of innovative features or eco-friendly technologies that could be highlighted. This would demonstrate applied experience and a deeper understanding of practical implementation.