eCommerce &amp; digital marketing Digital Transformation Consulting Pre -Sales Solutioning Product Management Program Management Around 1 8+ years of global IT industry experience in delivering digital product innovations &amp; enterprise -level eCommerce transformations for fortune 500 clients across geographies . A thought leader &amp; established digital consulting partner for clients across digital commerce &amp; marketing value chains in B2C, B2B, and D2C landscape . Verticurl India (Nov &ndash; Till Date) &bull; Commerce c onsulting practice head - Leading overall eCommerce consulting practice with 20+ resources . Strategy &amp; optimization consulting for technology agnostic landscape across - retail, manufacturing, Pharma, CPG &amp; BFSI vertical. Managing annual revenue targets of $8 Mn . Maturity assessments, Consulting delivery, p ipeline building, sales GTM connect &amp; conducting webinars. &bull; eCommerce Strategy Consulting : Leading end -to-end digital commerce transformation consulting across value chains centered around functional, data, customer experience (CX) and technology landscape . Leading strategic initiatives &amp; roadmap strategy for CMO organizations for content &amp; commerce market activation across multi -brand, multi -geography landscapes &bull; Optimization Consulting &ndash; outside -in assessments &amp; strategy roadmap across business imperatives. Market assessment, competitive analysis, identify sector specific marketing trends and growth opportunities across multiple capabilities - omnichannel, social commerce, live commerce, hyper personalization , etc. , &bull; Driving presales solutions - Providing solutions across - Adobe Commerce (Magento), SAP Hybris, Commerce tools , Shopify for RFP responses. Leading a ccelerator development track and building partnerships with eCommerce product vendors. &bull; Developed frameworks &amp; assets for eCommerce landscape maturity assessment , omnichannel maturity assessment, platform evaluation, KPI benchmarking, personalization maturity assessment, etc. &bull; Experience in managing enterprise -level implement ation of Adobe commerce (Magento 2.0) - Cloud/ on -premises solutions for multi -brand, multi -geography . &bull; Extensive experience in product management across in multiple domains with Agile ways of working and managing it &rsquo;s PnL &bull; Thought leadership &ndash; driving CMO charters for practice growth and market activation. Publishing white papers, managing capability decks &amp; conducting webinars. &bull; Partnership Management &ndash; managing partnerships with Shopify Plus, Commerce tools, VTex to establish Verticurl as a service partner and define joint GTM strategy VARUN MAROTHIA Director - CX &amp; Digital Commerce - MASTER OF BUSINESS ADMINISTRATION ICFAI Business School, Hyderabad CGPA: 8.22 - BACHELOR OF ENGINEERING (Chemical) Panjab Engg. College, Chandigarh CGPA: 70.2% (Honors) PLATFORMS/ PRODUCTS OVERVIEW EDUCATION Omnichannel Transformation Strategy Omnichannel benefits for customers &amp; business PUBLICATIONS Adobe Commerce (Magento) Shopify SAP Hybris Cloud Adobe Target https: //www.linkedin.com/in/varun -marothia - / C-245 , Pocket -7, Kendriya Vihar -2, Sector -82, Noida, UP Verticurl (An Ogilvy division) - (Nov&rsquo; 22 - Till Date ) Director - CX &amp; Digital Commerce Responsibilities &bull; Commerce practice growth in India region across three metro cities - Mumbai, Delhi and Bangalore . &bull; Closely working with Ogilvy Experience team in India to cross sell digital capabilities in addition to media ca pabilities &bull; Set up consulting framework for maturity assessment s and optimization assessments. Capacity to be positione d at a price point of $200 K per account in D2C/ B2B space. &bull; Managing team of eCommerce consultants and business development &bull; Focus on deep -tech techn ologies in Generative AI and Digital Humans space. &bull; Focus on building acceler ators using generative AI technology. &bull; Strategies ideation for large D2C brands for helping in increasing online revenue share . Key achievements &bull; Successfully established consulting frameworks at price point of $200K. Account conversion &ndash; 2 in Q4 &rsquo;22 &ndash; Q1 &rsquo;22 &bull; Practice building from lean team to a mid -size team. Wipro Ltd. (April &ndash; Nov&rsquo; 22 ) Digital Commerce &ndash; Consulting Practice Head April &ndash; Till Date Responsibilities &bull; Responsible for establishing myself as a business partner to strategic clients in the eCommerce space, with a focus on aligning their vision &amp; roadmap with Wipro&rsquo;s service offerings and helping a client in identifying new capabilities areas to invest in. Create opportunities in eCommerce consulting, implementation, support areas. &bull; As a consulting practice head with in eCommerce practice , I act in capacity of a thought leader to identify areas of opportunity with the latest industry -aligned trends, publishing articles, building new capabilities within practice. &bull; Instrumental role in building consulting practice within BU from bottom to top and converting the incremental revenue opportunities &bull; Expertise in Adobe Commerce (Magento), Commerce Tools, SAP Commerce (Hybris) space for providing solutions to proposals, bid defense . &bull; As a part of pre -sales responsibilities, owning and managing end to end solutions for eCommerce implementation, migration, upgrade and Customization proposals. Managing client presentations and bid defense &bull; Owning complete service line of commerce optimizat ion &ndash; This focuses on customer experience, AB testing/ multi -variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. &bull; Leading accelerator development in the eCommerce landscape by focusing on new trends in the market Key achievements &bull; Successfully led enterprise level discovery workshops for 4 clients in a span of 7 months and proposed 1-3 years CAREER TIMELINE WORK EXPERIENCE Sep&rsquo; 19 &ndash; Mar&rsquo; 21 Apr &rsquo; 0 6- Se p&rsquo; 19 Apr&rsquo; 21 &ndash; Nov&rsquo; 22 Nov&rsquo; 22 &ndash; Till Date roadmap . &bull; Helped in establishing a high -level capability roadmap for the business to plan and implement. &bull; Optimization assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline of avg $ 200 K - $ 300 K value per assessment . &bull; Managing large scale RFP&rsquo;s for providing solu tions in the Adobe Commerce space across industries, new avenues . Digital Commerce Strategy Consulting for B2B Sept &ndash; Nov Details - The client is a global leader in enterprise IT had a mandate to accelerate sales among SMB &amp; B2B businesses along with increasing customers&rsquo; lifetime value through their eCommerce portal. Initiated 4 weeks of experience led a consulting workshop for the complete eCommer ce landscape. Role &ndash; Program Transformation Head Tech Stack: SAP Hybris, Mirakl Marketplace, Adobe AEM . Responsibilities - &bull; Responsible for delivering complete program transformation of the existing eCommerce landscape &bull; Established as business partner assessment - framework developed by myself) &bull; Led end to end CX assessment, eCommerce functional assessment, Digital analytics assessment and Platform maturity assessment &bull; Managed discovery phase , define d AS IS digital capability framework for gap assessment and To Be ideation. &bull; Defined short term &amp; long -term roadmap strategy Outcome - &bull; 17 value chains evaluated across 4 business imperatives &bull; Score based maturity assessment &bull; 85+ gaps identified across value chains - functional/ technical &bull; 65+ Ideas/ solution generated across 45 capability area. &bull; 5 - Key strategic initiatives identification &bull; 2-phased strategic roadmap mapped to capability value matrix eCommerce - Optimization Strategy Consulting Aug &ndash; Sept Details - Multi -country , D2C commerce platform was facing challenges in providing great customer experience and were not able to increase their average order value. High cart abandonment &amp; high dropouts at checkout. A detailed consulting driven assessment (experience led) was co nducted by Wipro proactively to provide an outside -in view to the client . Role &ndash; Program Transformation Head Tech Stack: SAP Commerce Cloud (CCV 2) , Adobe AEM, Miro Board Responsibilities - &bull; Responsible for delivering optimization strategy to the client for their eCommerce landscape &bull; Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term) &bull; Led CX assessment , eCommerce assessment , Digital analytics assessment and Platform maturity assessment &bull; Value -based backlog &bull; Defined short term &amp; long -term roadmap strategy Outcome - &bull; Lower conversion rates at 1.29%, much lower than competitors at 3%. Identified potential gaps &amp; recommended ideas/ solutions to improve the gap. &bull; Higher checkouts drop rate at 60%, assessed the potential cause and re -defined solution journey to achieve target reduction by 20%. &bull; Higher bounce rate at 72%. Recommended landing page strategy, SWO optimization strategy &amp; Home page personalization strategy to improve. &bull; Devised strategy to improve avg order value by increasing checkouts as logged -in users by 2% of vs guest users (current guest user checkouts were at 98%) Nagarro Pv t Ltd. (Sept &ndash; March ) Digital Commerce Implementation &ndash; Large Retail Enterprise, EMEA Jul &ndash; March Project Details - Nagarro helped a large retail giant in the EMEA region in the rapid transformation of their digital commerce landscape during COVID season. Due to the urgency of business digitization, Nagarro performed due diligence in a span of just 3 weeks to take up the new implementation roadmap. Role &ndash; Principal consultant (Ad obe Commerce 2. 4.2 ) Responsibilities - &bull; Perform due diligence for existing commerce digital landscape across the value chain ( Awareness, Consideration, Conversion, Retention &amp; Advocacy) and user journey &bull; Define digital product roadmap strategy for Next -Gen transformation &amp; upgrade to the latest platform &bull; Functional consultant/ Product Owner for multi -brands/ multi -geography upgrade at program level &bull; Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc. &bull; Manage releases as per business priorities &bull; Manage proposals, SOW for multiple new opportunities eBusiness Digital Strategy Consulting for US, EMEA Clients Dec &ndash; June Details - As a part of digital transformation, I provide consulting services in the domain of Retail/ eCommerce space for a large enterprise in the US, EMEA, APAC regions. They need our services to perform discovery of current business landscape and propose digital roadmap strategy. Role &ndash; Principal consultant Responsibilities - &bull; Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain. &bull; Define AS IS digital capability framework for gap assessment and solution ideation. &bull; Define client&rsquo;s TO B E business roadmap and strategy - define multi -geography / brands strategy, best fit product assessment, B2B/ B2C commerce, integrations recommendation. &bull; Define omnichannel strategy for commerce implementation across various channels &bull; Prepare RFI, involved in the vendor selection proces s HCL Technologies (April &ndash; Sept ) IoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s March &ndash; Aug (Leading Air conditioning company, Japan) Project Details - An embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering &ndash; HVAC Domain&rdquo;. It involved developing an IOT mobile application for their Residential air -conditioners at a global level. The project involved IoT Mobile App using Azure DevOps and Cloud platform, Hardware Wi -Fi Pairing with mobile app and ability to control full operations of AC units. Role &ndash; Senior Product Owner Responsibilities - &bull; Product AS -IS Assessment to manage communication between hardware and remote app. &bull; Usability Study &ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment. &bull; Product Owner &ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using Design Thinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. &bull; Product Manager - Managed region -specific program backlog at global level, created product roadmap, involvement in defining strategy for User eng agement, product release management, managed user engagement metrics, involvement in the go -to-market plan, Product Launch - strategic planning to Tactical activities, &bull; Release Management &ndash; Managing overall releases to market, product version management, pl an for usability testing, weekly status reporting to management. &bull; Resource Management &ndash; Manage a team of product owners (Approx. 5) and mentor them Key Achievement&rsquo;s - &bull; Successfully managed program backlog for 5 scrum teams along with feature priority &bull; Defin ed SAAS based revenue model.