To design a digital marketing campaign for a new motorcycle model, I would start by identifying our target audience, understanding their preferences, and determining the unique selling points of the motorcycle. This would help tailor the campaign to resonate with potential customers. I would prioritize digital channels such as social media platforms like Instagram and Facebook for their visual appeal and broad reach, and YouTube for video content showcasing the motorcycle's features and performance.

For strategies, I would focus on creating engaging content, including high-quality images and videos, user testimonials, and behind-the-scenes footage of the motorcycle's development. Influencer partnerships could also be leveraged to reach a wider audience. Additionally, I would implement targeted ads to reach specific demographics and use retargeting strategies to engage users who have previously shown interest.

To ensure maximum engagement and conversions, I would incorporate interactive elements like virtual test rides or augmented reality experiences, allowing potential customers to visualize themselves with the motorcycle. Finally, I would track campaign performance using analytics tools to refine strategies and optimize for better results.