In my previous role, I was tasked with conducting market research for a motorcycle brand that was looking to expand its presence in the urban commuter segment. I started by analyzing existing customer data and conducting surveys to understand the demographics, preferences, and buying behaviors of our target audience. This involved segmenting customers based on factors like age, income, lifestyle, and commuting habits. 

Once I identified the key customer segments, I tailored our marketing campaigns to resonate with each group. For younger, tech-savvy commuters, we focused on digital channels like social media and influencer partnerships to highlight the motorcycle's modern features and connectivity options. For more traditional riders, we emphasized reliability and fuel efficiency through targeted email campaigns and partnerships with local dealerships. This segmentation allowed us to deliver personalized messages that increased engagement and ultimately boosted sales in the targeted segments.