In my previous role, I was tasked with conducting market research for a motorcycle brand to better understand our customer segments. I started by gathering data from various sources, including customer surveys, social media analytics, and sales data. This helped me identify key segments such as young urban professionals and adventure enthusiasts. With this information, I tailored our marketing campaigns to focus on the features that appealed most to each segment. For young professionals, we highlighted the motorcycle's sleek design and fuel efficiency, while for adventure enthusiasts, we emphasized its durability and off-road capabilities. This targeted approach resulted in increased engagement and sales within these segments.