To differentiate our motorcycle brand in a crowded market, I would focus on identifying unique selling propositions that resonate with our target audience. This could involve emphasizing innovative features, superior performance, or sustainable practices that set us apart. Conducting thorough market research to understand customer preferences and trends would be crucial in this process. Additionally, leveraging customer testimonials and building a strong community around our brand can enhance our distinctiveness.

To ensure consistent brand messaging across all platforms, I would develop a comprehensive brand guideline that outlines our core values, tone, and visual elements. This would serve as a reference for all marketing materials and communications. Regular training sessions for the marketing team would ensure everyone is aligned with the brand's messaging. Utilizing a centralized content management system can also help maintain consistency by providing a single source of truth for all brand assets and messages.