During my internship at Adzip Technologies, I was involved in a project where we needed to enhance the engagement of a motorcycle brand's marketing campaign. To achieve this, I conducted market research to identify key customer segments. I started by analyzing existing customer data, including demographics, purchasing behavior, and preferences. I also gathered insights from online forums and social media platforms where motorcycle enthusiasts frequently discussed their interests and experiences.

Based on this research, I identified two primary segments: young urban professionals interested in eco-friendly commuting options and adventure enthusiasts looking for durable and high-performance bikes. With these insights, I collaborated with the marketing team to tailor our campaigns. For the urban professionals, we emphasized the motorcycle's fuel efficiency and modern design through digital channels like Instagram and LinkedIn. For adventure enthusiasts, we highlighted the bike's durability and performance in rugged terrains using platforms like YouTube and adventure blogs. This targeted approach led to a significant increase in engagement and conversion rates for the brand.