Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 4/10
6. Key Competencies: 4/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows experience in digital marketing, but it lacks specific alignment with the job requirements.

- Roles & Responsibilities: The candidate's experience as a Vice President of Digital Marketing shows some relevance to the job requirements, such as working with cross-functional teams and formulating marketing strategies. However, the lack of specific mention of CX roadmap initiatives, solution and vendor assessment, and omnichannel consumer experience limits the score to 4/10.

- Years of Experience: The candidate claims to have 9 years of experience in digital marketing, which falls short of the required 10+ years. Therefore, the score is 2/10.

- Education Qualification: The resume does not mention an MBA from a tier 1/2 institute, resulting in a score of 0/10.

- Skills/Knowledge: The candidate mentions skills in digital marketing, including Google Ads, Facebook/IG Ads, affiliate marketing, and email marketing. While these skills are relevant, there is no mention of specific mar-tech/commerce/crm tech platforms or solution architecture. The score is 6/10.

- Domain/Industry: The resume mentions experience in digital marketing across various industries, but there is no specific mention of CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry knowledge. The score is 4/10.

- Key Competencies: The candidate's resume mentions skills such as digital marketing strategy, experience design, and project management. However, there is no specific mention of CRM, analytics, solution architecture, or UI/UX design. The score is 4/10.

Overall, the candidate's resume shows some alignment with the job requirements in terms of general digital marketing experience. However, there are significant gaps in specific skills, industry knowledge, and years of experience. The candidate may not be a strong fit for the role based on the provided resume.