Tanmay's response aligns well with the benchmark, demonstrating a clear understanding of differentiation strategies and the importance of consistent brand messaging. He effectively discusses identifying unique features and engaging with the audience through personalized campaigns and social media. Tanmay also emphasizes the use of brand guidelines and centralized tools for maintaining consistency, which is crucial for cohesive brand communication. However, he could improve by providing more specific examples or innovative ideas tailored to the motorcycle industry, which would demonstrate deeper industry insight.