Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 8/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume shows a strong fitment to the job requirements in terms of roles and responsibilities as well as years of experience. However, there are gaps in education qualification, skills/knowledge, domain/industry knowledge, and key competencies.

- Roles & Responsibilities: The candidate's resume demonstrates experience in serving as a lead consultant on CX roadmap initiatives, working closely with clients, and driving omnichannel consumer experience. The resume mentions experience in project management and developing relationships with key client stakeholders. These align well with the job requirements, earning a score of 8/10.
- Years of Experience: The resume indicates over 12 years of experience in marketing and advertising roles, including experience in customer engagement and experience platforms. This aligns with the job requirement of 10+ years of experience, earning a score of 8/10.
- Education Qualification: The resume does not provide information about the candidate's education qualification or mention an MBA from a tier 1/2 institute. Therefore, it receives a score of 0/10.
- Skills/Knowledge: The resume mentions expertise in outdoor advertising, brand management, digital marketing, and team management. However, it does not explicitly mention experience with specific mar-tech/commerce/crm tech platforms or CMS tools. Therefore, it receives a score of 6/10.
- Domain/Industry: The resume does not provide any details about the candidate's knowledge of the specific domain/industry mentioned in the job requirements. Therefore, it receives a score of 0/10.
- Key Competencies: The resume does not provide any details about the candidate's key competencies. Therefore, it receives a score of 0/10.

In summary, the candidate's resume aligns well with the roles and responsibilities and years of experience required for the job. However, there are gaps in education qualification, skills/knowledge, domain/industry knowledge, and key competencies. The candidate should provide more information or evidence in these areas to strengthen their fitment for the job.