Tanmay's response is comprehensive and aligns well with the benchmark response. He effectively identifies the target audience and prioritizes digital channels like social media, SEM, and SEO, which are crucial for a digital marketing campaign. He also emphasizes the importance of content marketing and influencer partnerships, which are key strategies for engagement and conversions. However, Tanmay could improve by providing more specific examples of how he would implement these strategies, such as mentioning particular types of content or specific influencers to collaborate with.