Job Title: Director Consumer Experience & Commerce

Keywords: Director, Consumer Experience, Commerce

Introduction/Overview:
Keywords: Digital commerce, End-to-end consumer experience, Consultant, Collaborating, Experience strategy, UX design, Creative, Web platforms, Marketing technology consulting, eCommerce, CRM, Analytics, Integrated solutions

Roles & Responsibilities:
Keywords: 
- Lead consultant for consumer experience and commerce initiatives
- Develop and execute CX roadmap aligned with business objectives and customer needs
- Stay updated on industry challenges and market trends to identify growth opportunities
- Drive business development and pre-sales activities
- Provide thought leadership in consumer experience assessment and marketing and technology assessment
- Define KPIs for consumer experience and commerce initiatives
- Conduct solution and vendor assessments
- Collaborate with solution architects, UI/UX designers, and development team to deliver integrated solutions
- Ensure seamless omnichannel consumer experience across web platforms
- Manage project timelines and budgets
- Lead D2C initiatives and leverage consumer data for personalization
- Conduct workshops, stakeholder interviews, and customer interviews to gather insights
- Utilize data and analytics to drive decision-making
- Build and maintain relationships with clients and identify upsell opportunities

Years of Experience:
Keywords: 10+ years of experience in consumer engagement, experience platforms, e-commerce, CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry
- Experience in consulting and customer experience strategy
- Strong background in digital marketing strategy and experience design

Education Qualification:
Keywords: MBA from a Tier 1/2 institute

Skills/Knowledge:
Keywords: 
- Experience in web/mobile app launches and D2C/commerce initiatives
- Proficiency in digital marketing and brand/category management
- Knowledge of mar-tech/commerce/CRM tech platforms such as Adobe Campaign, Marketo, SFMC, and ad tech platforms
- Familiarity with CMS tools like Sitecore, AEM, and Magnolia
- Expertise in commerce technology platforms such as Adobe Commerce Cloud and Salesforce Commerce Cloud
- Ability to drive consumer retention through insights platforms
- Strong program management skills
- Excellent written and verbal communication skills
- Effective presentation skills

Company Overview:
Keywords: 
- Verticurl, a WPP company
- Marketing technology services agency
- Specializes in multinational organizations and MarTech platforms
- Focus on customer experience technologies, lead management processes, revenue conversion, and operational excellence
- Collaborative team environment with global presence

Benefits & Opportunities:
Keywords: 
- Opportunity to work on transformative projects in the field of consumer experience, commerce, and technology
- Co-create strategies with industry experts, enterprise function practitioners, and business intelligence professionals
- Exposure to innovative solutions and emerging technologies
- Develop strategy and consulting acumen
- Enhance skills, industry knowledge, and capabilities within the WPP network

Location & Travel:
Keywords: No details found