Profile Summary	 	
 	
&bull; 	Resourceful  and  Enterprising 	Professional	 offering  over 	14 years  of  rich 	
experience 	in 	Business  Transformation,  Operations  Excellence,  Process 	
Improvement, and Digital Marketing 	(Strategies	, Planning	 &amp; Project Management	) 	
&bull; 	Transformation  specialist  with 	an 	entrepreneurial  blend	;  incepted	 Azariah  Labz	 	
(Founder  &amp;  Operations  Manager)	, a Product  Development  Start	-up	 by  leveraging 	
technical knowledge from previous experiences 	 	
&bull; 	Currently associated with 	GMI Interactive, Cochin	 as 	Associate Director	; managing 	
more than 	40 projects	 worth 	above 5 million Dollars	 	
&bull; 	Customer	-centric 	Professional	 with  career  success  in  delivering  solutions  that 	
remedy core business issues and position the organization to reach the next level of 
profitability	 	
&bull; 	Carrier  success  in  gathering  &amp; 	analyzing	 clients&rsquo;  requirements;  translating  the 	
specifications into the Digital Marketing technical roadmap for teams	 	
&bull; 	Chairing the change management process for the customers&rsquo; products &amp; websites	 	
&bull; 	Exposure	-led capabilities of managing different variables while atte	nding to the KPI 	
metrics	 while 	strategizing  overall  Digital  Marketing  planning	 and  chairing  its 	
execution	 	
&bull; 	Proficient in working with multiple stakeholders (internal &amp; external) and providing 
actionable insights &amp; corrective courses of action to attain qual	ity deliverables that 	
are in sync with organizational vision	 within the 	budget	ary parameters	  	
&bull; 	Skilled  in  devising  cost	-effective  transition  plans  with  proficiency  in  managing 	
projects  and  new  systems  implementations  for  streamlining  operations	 that 	
introdu	ce ease of usability for the users	 	
&bull; 	Excellence	 in team	 management,	 skill/performance	 management,	 training	 &amp; 	
development,	 with	 a key	 focus	 on	 accomplishing	 organizational	 goals	 	
 	
 	 
 
Since 	Feb	&rsquo;16	: GMI Interactive	, Cochin	, India as 	Associate Director	 - Digital Marketing	 | Team Size: 3	5 &ndash; 40 	Resources	 	
Key Result Areas:	 	
&bull; 	Leading  strategic 	game	-changer  transformational  functions 	and 	New  Product  Development 	Encompassing	 Business 	
Strategy, Technology/ Innovation Management, Project Leadership, Product Lifecycle Management and Client Management	 	
&bull; 	Interfacing with the clients and understanding the requirements; translating the specifications for the team to execute the 
digital marketing initiatives (	Programmatic, Paid Media, SEO, and Analytics)	 	
&bull; 	Identifying customer&rsquo;s	 current and future needs, and monitoring the competition 	while running projects 	for	 MNC	 clientele 	
from UAE/ Gulf, US and Australia in the domains including 	FMCG,	 Cosmetics, Insurance, Retail, and so on; facilitating C	lient 	
Servicing and Account Management	; tracking &amp; evaluating the project progress; suggesting course	-corrective measures 	 	
&bull; 	Strategizing, p	lan	ning, s	etting up &amp; optimizing	 DV360 (Display &amp; Video 3	60) and campaign manager projects	 	
&bull; 	Managing	: 	
o 	Cross	-functional coordination &amp; stakeholder management / team management	 (Clients, Teams, Vendors, Management)	 	
o 	Workforce planning, hiring, T&amp;D, task delegation, performance management	 	
&bull; 	Supervising 	the 	rate	 of business  conversion  by  implementing  policies 	for  business  growth  &amp;  development,  profit 	
augmentation, and maximized ROI	 	
&bull; 	Effectuating  new  busi	ness  units,  monitoring  various  operational  processes,  setting  up  new  digital  marketing  strategies	; 	
championing thes	e initiatives in collaboration with various teams/stakeholders	 	
Work Experience	 	
John George	 	
STRATEGIC 	DIGITAL MARKETER	  	 
High	-Impact leader with skills in diverse roles distinguished by commended performance in 	Business 	
Analysis &amp; Transformation	, Process Improvement, and Client Management across Digital Marketing; 	
targeting 	Senior Leadership Assignments with an organization of repute.	 	
 	
athenasious@gmail.com	  	91-8903330111	 	India	 	
Core Competencies	 	 
 	Business Analysis &amp; 
Transformation	 	 	
 	Strategic 	Digital 	
Marketing 	Planning, 	
Leadership &amp; Roadmap	 	 	
 	Project Management	 	 	
 	Customer/Client 
Relationship Management	 	 	
 	Requirement Gathering &amp; 
Analysis	 	 	
 	Team Structuring, 
Building and L&amp;D	 	 	
 	SEO &amp; PPC	 	 	
 	Cost Saving Initiatives	 	 	
 	Quality Deliverables	 	
 	Stakeholder/People 
Management	 	
 	Innovation &amp; Change 
Management

&bull; 	Establishing a 	roadmap for enhancing operations	 to achieve undisputed resolution of 	clients&rsquo; queries/concerns	 	
&bull; 	Identifying &amp; 	replicating best practices	 across all functions for inculcating learning &amp; sharing approach among the team	 	
&bull; 	Delivering 	process breakthrough	 improvements towards business excellence by adopting business process improveme	nt 	
techniques; streamlining the operational process &amp; workflow	 	
&bull; 	Initiating &amp; 	managing complex, departmental	 work	; covering the aspects related to budgeting, proposal drafting, project 	
audit, risk analysis, and so on	; steering 	statutory &amp; legal compliances	 related to 	HR 	matters	 	
&bull; 	Estimating the manpower requirement (effort estimation &amp; business continuity planning) and on	-boarding the right talent	-pool; 	
identifying the need &amp; planning the T&amp;D sessions for performance excellence	 	
 	 
Nov&rsquo;14	-Nov&rsquo;15: 	MOBYTZ, Ernakulam	 as 	Product Manager Consultant	 	
Key	 Result	 Areas	:  	
&bull; 	Incepted	 ideas for 	operational efficiency 	while spearheading the entire product portfolio	  	
&bull; 	Steered	 cost	-outs, leading concept designing &amp; implementation	 	
&bull; 	Mapped	 business requirements and translat	ed	 into techno	-functional specifications	 	
&bull; 	Formulated	 annual 	budget	; substantially 	reduced the production time by 30% and cost by 35%	 	
&bull; 	Effectuated  product 	development, 	feature  enhancement,  modifications,  updates,  and  customi	zations  to  meet  the  latest 	
advancements	 	
&bull; 	Analysing	 potential partne	r relationships for the product; e	nsuring high customer satisfaction by	 providing them with 	the 	
complete product support	 	
&bull; 	Ensured the quality deliverables while planning the budget, 	vendor selections, and tasks delegation	 	
 	
Jul&rsquo;05	-Aug&rsquo;08: 	Thinksoft Global Services, Chennai	 as Test Engineer	 	
Key Result Areas:	 	
&bull; 	Managed	 the entire gamut of	 software testing lifecycle:	 solution analysis, test design, test execution, 	and defect management, 	
and 	test reporting	 	
&bull; 	Garnered exposure in leading a team of clients during o	nsite experience in Emirates Bank UAE	 in in User Acceptance Testing	 	
&bull; 	Mapped	 the test cases with the requirements for generating the Requirement Traceability Matrix (RTM) 	 	
&bull; 	Coordinated	 with developers, discussing technical problems, reporting bugs, and supporting in rectifying issues 	 	
&bull; 	Worked for the availability of the QA test envi	ronments and ensur	ed their compatibility	 	
 	 	 	
 
 
Aug	&rsquo;11	-Oct&rsquo;14	: Azariah Labz	, Coimbatore as 	Founder &amp; Operations Manager	 	
Key Result Areas:	 	
&bull; 	Founded Azariah Labz, a product development start	-up 	with digital marketing services	 	
&bull; 	Successfully completed the 5 external projects in promised 	time and budget for the clients	 	
&bull; 	Reached Break Even in less than a year. Create	d a successful in	-house product	 	
&bull; 	Brought	 in proj	ects to help with income flow; oversaw	 operations 	of the firm	 	
&bull; 	Managed p	roject and 	conducted b	usiness analysis	; propelled product design activities	 	
 	
    	Education	 	
&bull; 	MBA 	in 	Lean Operations &amp; Systems	 from 	Christ University, B	engaluru	 	
&bull; 	BE 	(Mechanical	 Engineering	) from 	Anna University, Chennai	 	 	
    	IT Skills	 	
&bull; 	MS Office 	Product Suite	 	
Notable Accomplishments	 	
 	
    	Personal Details	 	
 	
Date of Birth: 	19th April 1983 | 	Languages Known: 	English, Hindi (Basics), Tamil (Speak), and Malayalam (Speak)	 | 	
Address:	 Coimbatore, Tamil Nadu, India	 	  	
Managed 30 resources	
Steered 40+ projects above 	$5M	
Reduced 30% production time &amp; cost by 	35%	
Saved over INR 54 Lakhs	
Awarded the 	&quot;Star 	Employee&quot; thrice	
Communicator/ Collaborator	
Entrepreneurial Venture