Tanmay's response effectively outlines the process of using data analytics to optimize a marketing campaign, aligning closely with the benchmark response. He mentions gathering data from various sources and focusing on key metrics like engagement and conversion rates. The response also highlights the strategic adjustments made based on data insights, such as emphasizing adventure and lifestyle themes and optimizing ad placements. This demonstrates a clear understanding of data-driven decision-making. However, Tanmay could enhance his response by providing more specific details about the tools or methods used for data analysis.