EXECUTIVE	 SUMMARY	 	EXPERTISE	 	
eCommerce 	&amp; digital marketing	 	
Digital Transformation Consulting 	 	
Pre	-Sales Solutioning	 	
Product Management	 	
Program 	Management	 	
Around 1	8+ years of global IT industry experience in delivering digital product innovations 	
&amp; enterprise	-level	 eCommerce transformations 	for fortune 500 clients	 across 	geographies	. 	
A  thought  leader 	&amp; 	established 	digital 	consulting 	partner	 for 	clients 	across  digital 	
commerce 	&amp; marketing 	value chains 	in B2C, B2B, and D2C landscape	.  	
  
Verticurl	 India	 (Nov	 202	2 &ndash; Till Date)	  	
&bull; 	Commerce  c	onsulting 	practice 	head	- Leading  overall 	eCommerce 	consulting 	
practice	 with 	20+  resources	. Strategy  &amp;  optimization  consulting  for  technology 	
agnostic  landscape  across	- retail,  manufacturing,  Pharma,  CPG  &amp;  BFSI  vertical. 	
Managing 	annual 	revenue  targets 	of  $8  Mn	. Maturity  assessments, 	Consulting 	
delivery, p	ipeline building, sales GTM 	connect &amp; conducting webinars.	    	
&bull; 	eCommerce  Strategy	 	Consulting	: 	Leading 	end	-to-end  digital  commerce 	
transformation 	consulting	 across 	value 	chains	 centered  around 	functional,  data, 	
customer experience 	(CX) 	and	 technology 	landscape	. Leading strategic initiatives &amp; 	
roadmap strategy for CMO 	organizations for content &amp; commerce market activation 	
across multi	-brand, multi	-geography landscapes	  	
&bull; 	Optimization  Consulting	 &ndash; outside	-in assessments 	&amp;  strategy  roadmap 	across 	
business  imperatives.	 Market  assessment,  competitive  analysis,	 identify  sector 	
specific	 marketing  trends  and  growth  opportunities  across  multiple  capabilities	- 	
omnichannel, social commerce, live commerce, hyper personalization	, etc.	,  	
&bull; 	Driving presales solutions	- Providing solutions across	- Adobe Commerce (Magento), 	
SAP  Hybris,  Commerce  tools	,  Shopify	 for  RFP  responses.  Leading  a	ccelerator 	
development 	track 	and building partnerships with eCommerce product vendors. 	 	
&bull; 	Developed 	frameworks 	&amp;  assets 	for  eCommerce  landscape 	maturity  assessment	, 	
omnichannel	 maturity  assessment,	 platform  evaluation, 	KPI  benchmarking, 	
personalization maturity assessment, 	etc. 	  	
&bull; 	Experience 	in 	managing 	enterprise	-level	 implement	ation  of	 Adobe  commerce 	
(Magento 2.0)	- Cloud/ 	on	-premises	 solutions	 for multi	-brand, multi	-geography	. 	
&bull; 	Extensive experience in product 	management	 across 	in multiple domains	 with Agile 	
ways of working	 and managing it	&rsquo;s PnL	 	
&bull; 	Thought  leadership	 &ndash; driving  CMO  charters  for  practice  growth  and  market 	
activation.  Publishing  white  papers,  managing  capability  decks  &amp;  conducting 
webinars. 	 	
&bull; 	Partnership 	Management	 &ndash; managing  partnerships  with 	Shopify  Plus, 	Commerce 	
tools, 	VTex	 to establish 	Verticurl	 as 	a service partner and define joint 	GTM	 strategy	 	
 
 
 
 	
 	VARUN MAROTHIA	 	
Director	- CX &amp; 	Digital Commerce	 	
2004 	- 2006	 	
MASTER OF 	BUSINESS 	
ADMINISTRATION	  	
ICFAI Business School, Hyderabad	 	
CGPA: 8.22	 	
 
1999 	- 2003	 	
BACHELOR OF ENGINEERING 	(Chemical)	  	
Panjab Engg. College, Chandigarh	 	
CGPA: 70.2% (Honors)	 	
 	
 	
 	
 
PLATFORMS/ PRODUCTS	 	
OVERVIEW	 	
EDUCATION	 	
Omnichannel Transformation 
Strategy	 	
Omnichannel benefits for 
customers &amp; business	 	
 	
PUBLICATIONS	 	
Adobe Commerce 
(Magento)	 	
Shopify	 	
SAP Hybris Cloud	 	
Adobe Target	 	
Varun.marothia@gmail.com	       	     	     	+91 9910091820	 	
https:	 //www.linkedin.com/in/varun	-marothia	-3410996/	 	
C-245	, Pocket	-7, Kendriya Vihar	-2, Sector	-82, Noida, UP

Verticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	) 	
Director	- CX &amp; Digital Commerce	 	 	 	 	 	 	 	
 
Responsibilities	 	
&bull; 	Commerce practice growth in India region	 across three metro cities	- Mumbai, Delhi	 and 	Bangalore	.  	
&bull; 	Closely working 	with Ogilvy Experience team in 	India	 to cross sell digital capabilities in addition to media ca	pabilities	 	
&bull; 	Set up consulting framework 	for maturity assessment	s and optimization assessments. 	Capacity to be positione	d at 	
a price point 	of $200 K	 per account in 	D2C/ B2B 	space.	 	
&bull; 	Managing team of eCommerce consultants and business development 	 	
&bull; 	Focus on deep	-tech techn	ologies in Generative AI and Digital Humans 	space.	 	
&bull; 	Focus on building acceler	ators 	using generative AI 	technology.	 	
&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share	.  	
Key achievements	 	
&bull; 	Successfully 	established	 consulting frameworks at price point of $200K.	 Account conversion 	&ndash; 2 in Q4	&rsquo;22 &ndash; Q1	&rsquo;22	 	
&bull; 	Practice building from 	lean team to a 	mid	-size	 team.	 	
 
Wipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	
Digital Commerce 	&ndash; Consulting Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	
 
Responsibilities	 	
&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	
focus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	
capabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	
&bull; 	As a consulting practice head with	in 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	
opportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	
&bull; 	Instrumental  role  in  building  consulting  practice  within 	BU  from  bottom  to  top  and  converting  the  incremental 	
revenue opportunities	 	
&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	
solutions to proposals, bid 	defense	. 	
&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	
migration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	
&bull; 	Owning  complete  service  line  of 	commerce  optimizat	ion	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	
multi	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	
&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	
Key achievements	 	
&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	
CAREER TIMELINE	 	
WORK EXPERIENCE	 	
Sep&rsquo; 19 	&ndash; Mar&rsquo; 21	 	
Apr	&rsquo; 0	6- Se	p&rsquo; 	19	 	Apr&rsquo; 21 	&ndash; Nov&rsquo; 22	 	
Nov&rsquo; 22 	&ndash; Till Date

roadmap	. 	
&bull; 	Helped in establishing 	a high	-level	 capability 	roadmap	 for 	the 	business to plan and implement. 	 	
&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	
of avg $ 200 K 	- $ 300 K value per 	assessment	.   	
&bull; 	Managing large scale RFP&rsquo;s for providing 	solu	tions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	
 	
Digital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	
 
Details	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B businesses 	
along  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	
consulting workshop for 	the 	complete 	eCommer	ce	 landscape. 	 	
Role 	&ndash; Program Transformation Head	 	
Tech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	
Responsibilities	- 	
&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	
&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	
assessment	- framework developed by myself)	 	
&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and  Platform 	
maturity assessment	 	
&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	
&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	
Outcome	- 	
&bull; 	17	 value chains evaluated across 	4 business imperatives	 	
&bull; 	Score based maturity assessment	 	
&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	
&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	
&bull; 	5 - Key strategic initiatives identification	 	
&bull; 	2-phased strategic roadmap mapped to	 capability value matrix 	 	
 
eCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	
 
Details	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	
not able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	
driven assessment (experience led) was co	nducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	
Role 	&ndash; Program Transformation Head	 	
Tech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	
Responsibilities	- 	
&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	
&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	
&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	
&bull; 	Value	-based backlog	 	
&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	
Outcome	- 	
&bull; 	Lower  conversion  rates  at 	1.29%,	 much  lower  than  competitors  at 	3%.	 Identified  potential  gaps  &amp;  recommended 	
ideas/	solutions	 to improve the gap. 	 	
&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	
reduction by 	20%.	 	
&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing	 page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	
personalization strategy to improve.	 	
&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	
(current guest user checkouts were at 98%)	 	
 
Nagarro Pv	t Ltd. (Sept 2019 	&ndash; March 2021	) 	
Digital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021

Project Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	
commerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	
diligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	
Role 	&ndash; Principal consultant	 (Ad	obe Commerce 2.	4.2	) 	
 
Responsibilities	- 	
&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	
Consideration, Conversion, Retention &amp; Advocacy) and user journey	 	
&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	
&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	
&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	
&bull; 	Manage	 releases as per business priorities 	 	
&bull; 	Manage proposals, SOW for multiple new opportunities	 	
 
eBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	
 
Details	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	
large enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	
landscape and propose digital 	roadmap strategy. 	 	
Role 	&ndash; Principal consultant	 	
 
Responsibilities	- 	
&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	
&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	
&bull; 	Define client&rsquo;s TO B	E business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	
assessment, B2B/ B2C commerce, integrations recommendation.	 	
&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	
&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	
 
 
HCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	
IoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	
(Leading Air conditioning company, Japan)	 	
 
Project Details	-  	
An embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	
mobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	
DevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	
 
Role 	&ndash; Senior Product Owner	 	
 
Responsibilities	- 	
&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	
&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	
&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using	 Design 	
Thinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	
&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	
involvement in defining strategy for User eng	agement, product release management, managed user engagement 	
metrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	
&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, pl	an for usability 	
testing, weekly status reporting to management.	 	
&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	
 
Key Achievement&rsquo;s	- 	
&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	
&bull; 	Defin	ed SAAS based revenue model.