To differentiate our motorcycle brand in a crowded market, I would focus on identifying and emphasizing unique selling points that resonate with our target audience. This could involve highlighting innovative features, superior performance, or exceptional customer service. Additionally, creating a strong brand identity that aligns with the lifestyle and values of our customers can help build a loyal community around the brand.

To ensure consistent brand messaging across all platforms, I would develop a comprehensive brand guideline that outlines the tone, style, and key messages to be communicated. This would be shared with all teams involved in marketing and communication. Regular training sessions and updates would be conducted to ensure everyone is aligned with the brand's vision. Furthermore, leveraging digital tools to monitor and manage content across various platforms can help maintain consistency and quickly address any discrepancies.