OVERVIEW	 	
Gen	-AI Evangelist	| eCommerce Expert	 | Deep 	Tech 	visionary	 with 18 years of Experience	 	
 
Transforming industries with 	eCommerce, 	Generative AI	 and 	deep technology	 solutions, delivering 	
measurable outcomes like 	50% efficiency gains	 and 	80% 	cost reductions	. A technology	 leader driving 	
innovation across 	CPG, eCommerce, HR, and customer experience domains	, enabling organizations 	
to achieve 	their visions	. 	
 	VARUN MAROTHIA	 	
Digital 	Experience Expert	 	
PROFESSIONAL	 EXPERIENCE	 	
&bull; 	Led &amp; managed eCommerce and CX practice	 from scratch to 	120+ large team	 with 	80% 	
billable resources	. Overall responsible for APC and India	-led business growth. 	Managed 	
client relationship with C level suits and took 	revenue targets of 	$4 mn revenue yearly.	 	
 	
&bull; 	Spearheaded  E2E  eCommerce  transformation  consulting	 to  achieve  target  KPIs	- 	
through assessing	 functional	, technology &amp; data capabilities	, and 	customer experience 	
(CX	). Strategizing B2C/ B2B/ D2C/ Marketplace roadmaps for brands across touchpoints 	
in  the  omnichannel  landscape.  MVP  approach  for  launch  to  market, 	50%  growth	 in 	
incremental conversion from 	2% to 3%	 for apparel brand in the US market	 	
 	
&bull; 	Developed CX consulting frameworks	 and capabilities ground	-up in commerce 	
maturity assessments and optimization space to target $	2.5	 mn revenue yearly.  E.G., 	
optimization consulting, and conversion rate optimization	 	
 	
&bull; 	AI solutions	 in 	Customer Experience	- built	 AI-driven 	accelerators 	in eCommerce space	 	
for  behavioural  analytics,  achieving 	70%  reduction  in  content  creation	 time  and 	10% 	
AOV increase	 	
 	
&bull; 	Experience	 in  managing  enterprise	-level  implementation  of 	Adobe  Commerce 	
(Magento 2.0)	- Cloud/ on	-premises solutions for multi	-brand, multi	-geography.	 	
 	
&bull; 	Generative  AI  Product  Launches	:  Designed  and  launched  Gen	-AI-powered  SaaS  and 	
PaaS  solutions for  eCommerce, Customer  Experience and HRTech domains, delivering 
up to 80% cost savings in optimizing processes	 	
 	
&bull; 	Data	-Driven Decisioning: 	Instrumental in building	 predictive and prescriptive analytics 	
models, providing actionable insights across industries.  Improved demand forecasting 
and inventory optimization, reducing attrition by 25% for subscription models	. 	
 	
&bull; 	Proof  of  Concepts	:  Partnered  with  clients  to  deliver  impactful  AI	-led  POCs, 	driving 	
growth	 in  incremental  conversions  and  enabling  market  differentiation  with  MVP	-	
driven solutions	. 	
Varun.marothia@gmail.com	               	 	
+91 9910091820	 	
C-18	/2, KV	-2, Sector	-82, Noida	 	
Generative	-AI Architecting	 	
eCommerce 	&amp; digital marketing	 	
Marketplace/ Omnichannel	 	
Digital Transformation	 	
Product Management	 	
EXPERTISE	 	
PLATFORMS/ PRODUCTS	 	
LLM	 Multi	-Modal	- Gen A	I 	
Conversational AI 	 	
Adobe Commerce 	(Magento)	 	
Salesforce Commerce	 	
EDUCATION	 	
2004 	- 2006	 	
MBA	 	
ICFAI Business School, Hyderabad	 	
CGPA: 8.22	 	
 
1999 	- 2003	 	
BE	 (Chemical)	  	
Panjab Engg. College, Chandigarh	 	
CGPA: 70.2% (Honors)	 	
 	
 	
 	
 	
KEY ACHIVEMENTS	 	
&bull; 	Built &amp; delivered 	Market Differenti	ating 	capabilities with generative AI	 	
&bull; 	Market  launch  of  Gen	-AI  based  accelerators  in  very  limited  timeframe  of 	1&ndash;3-month	 	
cycle with agile driven delivery &amp; lean adoption approach	 	
&bull; 	Empowered enterprises to 	improve CSAT using	 Gen	-AI powered 	apps	  	
&bull; 	Successfully e	stablished High	-Impact AI Practices

Verticurl (An Ogilvy division)	- (Nov&rsquo; 22	- Till Date	 	
Practice Head	 Digital Experience	 &amp; Gen AI Consulting	 	 	 	 	 	 	 	
 
Responsibilities	 	
&bull; 	Set up a consulting framework for maturity assessments and optimization assessments with innovative AI solutions 
and driven its adoption at a price point of $200 K per account in D2C/ B2B space.	 	
&bull; 	Commerce practice growth in 	APAC/ ASEAN	 regio	 with $	4 Mn targets for 202	3/ 24	.  	
&bull; 	Functional 	architect i	n implementing 	eCommerce solution 	at scale	 for 	Retail	, Apparel, 	pharma, BFSI clients.	 	
&bull; 	Generative AI Innovation: Spearheaded the development of AI	-powered accelerators and digital human solutions	 	
using Azure, OpenAI, and other LLM&rsquo;s	, integrating deep	-tech generative AI technologies to differentiate Verticurl&rsquo;s 	
offerings and solve key client pain points	 	
&bull; 	Managing  the  Pre	-sales  team  to  respond  to 	proposals  and	 build  solution  PoV&rsquo;s  and  futuristic  accelerators  based 	
on use cases.	 	
&bull; 	Driving business case for accelerator investments to differentiate from competitors.	 	
&bull; 	Scaled  the  practice  from  a  lean  team  to  a  mid	-size  consulting  team,  fostering  expertise  in  generative  AI,  digital 	
transformation, and customer experience optimization.	 Managed talent within the team.	 	
&bull; 	Advocated for the use of generative AI in eCommerce transformation by aligning technology capabilities with client 
business goals, enabling last	-mile adoption and measurable results.	 	
&bull; 	Focus on building accelerators using generative AI technology.	 	
&bull; 	Strategies ideation for large D2C brands for helping in increasing online revenue share. 	 	
Key achievements	 	
&bull; 	Successfully 	established consulting frameworks at price 	point of $200K.	 	
&bull; 	Grew  the  practice  from  a  lean  to  a  mid	-sized  team,  delivering  AI	-driven  transformation  solutions  across 	
APAC/ASEAN markets.	  	
&bull; 	Practice building from lean team to a mid	-size team.	 	
 
Wipro Ltd. (April 2021 	&ndash; Nov&rsquo; 22	) 	
Digital Commerce 	Practice Head	 	 	 	 	 	 	April 2021 	&ndash; Till Date	 	
 
Responsibilities	 	
&bull; 	Responsible for 	establishing myself as 	a business 	partner	 to strategic clients in 	the 	eCommerce space, with 	a 	
focus  on  aligning  their  vision  &amp;  roadmap  with  Wipro&rsquo;s  service  offerings  and 	helping	 a client  in  identifying  new 	
capabilities areas to invest	 in. Create opportunities in eCommerce consulting, implementation, support areas.	 	
&bull; 	As a consulting practice head within 	eCommerce practice	, I act in capacity of 	a thought leader to identify areas of 	
opportunity with the latest industry	-aligned trends, publishing articles, building new capabilities within practice.	 	
&bull; 	Instrumental  role  in  building  consulting  practice  within  BU  from  bottom  to  top  and  converting  the  incremental 
revenue opportunities	 	
&bull; 	Expertise  in 	Adobe  Commerce	 (Magento),  Commerce  Tools,  SAP  Commerce  (Hybris)	 space  for  providing 	
solutions to proposals, bid 	defense	. 	
&bull; 	As a part of pre	-sales responsibilities, owning and managing end to end 	solutions	 for eCommerce implementation, 	
migration, upgrade and Customization proposals. Managing client presentations and bid 	defense	 	
&bull; 	Owning  complete  service  line  of 	commerce  optimization	 &ndash; This  focuses  on  customer  experience,  AB  testing/ 	
multi	-variate testing, developing capabilities in Adobe Target, Google Optimize for personalization. 	 	
&bull; 	Leading accelerator development in 	the 	eCommerce landscape by focusing on new trends in 	the 	market 	 	
Key achievements	 	
&bull; 	Successfully 	led enterprise level	 discovery workshops for 	4 clients 	in 	a span of 	7 months 	and proposed 	1-3 years 	
roadmap	. 	
&bull; 	Helped in establishing 	a high	-level	 capability roadmap	 for 	the 	business to plan and implement. 	 	
&bull; 	Optimization	 assessments with 4 existing clients for focusing on incremental revenue. Generated revenue pipeline 	
of avg $ 200 K 	- $ 300 K value per 	assessment	.   	
&bull; 	Managing large scale RFP&rsquo;s for providing 	solutions	 in 	the 	Adobe Commerce space	 across industries, new avenues	. 	
 	
Digital 	Commerce 	Strategy Consulting for 	B2B	 	 	 	 	 	 	Sept	 20	21	 &ndash; Nov 	2021	 	
 
Details	- The 	client	 is 	a  global  leader  in  enterprise  IT  had  a  mandate  to  accelerate  sales  among  SMB  &amp;  B2B  businesses 	
WORK EXPERIENCE

along  with  increasing  customers&rsquo;  lifetime  value  through  their 	eCommerce	 portal.  Initiated  4  weeks 	of 	experience  led 	a 	
consulting workshop for 	the 	complete 	eCommerce	 landscape. 	 	
Role 	&ndash; Program Transformation Head	 	
Tech Stack: 	SAP Hybris, Mirakl Marketplace, Adobe AEM	. 	
Responsibilities	- 	
&bull; 	Responsible for delivering complete program transformation of 	the 	existing eCommerce landscape	 	
&bull; 	Established  as  business  partner 	post  completion  of  innovation 	consulting	-led	 assessment  (Value  realization 	
assessment	- framework developed by myself)	 	
&bull; 	Led	 end  to  end  CX  assessment,  eCommerce 	functional 	assessment,  Digital  analytics  assessment  and 	Platform 	
maturity assessment	 	
&bull; 	Managed 	discovery phase	, define	d AS IS digital capability framework for gap assessment and 	To Be 	ideation.	 	
&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	
Outcome	- 	
&bull; 	17	 value chains evaluated across 	4 business imperatives	 	
&bull; 	Score based maturity assessment	 	
&bull; 	85+	 gaps identified across value chains	- functional/ technical	 	
&bull; 	65+	 Ideas/ solution generated across 	45	 capability area. 	 	
&bull; 	5 - Key strategic initiatives identification	 	
&bull; 	2-phased strategic roadmap mapped to capability value matrix 	 	
 
eCommerce	- Optimization Strategy Consulting	 	 	 	 	 	 	Aug 2021 	&ndash; Sept 2021	 	
 
Details	- Multi	-country	, D2C commerce platform was facing challenges in providing great customer experience and were 	
not able to increase their average order value. High cart 	abandonment	 &amp; high dropouts at checkout. A detailed consulting 	
driven assessment (experience led) was conducted by Wipro proactively to provide an 	outside	-in view to 	the 	client	. 	
Role 	&ndash; Program Transformation Head	 	
Tech Stack: 	SAP 	Commerce Cloud (CCV 2)	, Adobe AEM, Miro Board	 	
Responsibilities	- 	
&bull; 	Responsible for delivering optimization strategy to 	the 	client for their eCommerce landscape	 	
&bull; 	Detailed assessment &amp; recommendation report, Roadmap strategy (Short/ Long term)	 	
&bull; 	Led	 CX assessment	, eCommerce assessment	, Digital analytics assessment	 and 	Platform maturity assessment	 	
&bull; 	Value	-based backlog	 	
&bull; 	Defined short term &amp; long	-term 	roadmap strategy	 	
Outcome	- 	
&bull; 	Lower conversion rates at 	1.29%,	 much  lower than competitors  at 	3%.	 Identified  potential gaps &amp; recommended 	
ideas/	solutions	 to improve the gap. 	 	
&bull; 	Higher checkouts drop rate at 60%, assessed the potential cause and re	-defined solution journey to achieve target 	
reduction by 	20%.	 	
&bull; 	Higher  bounce  rate  at 	72%.	 Recommended  landing  page  strategy,  SWO  optimization  strategy  &amp;  Home  page 	
personalization strategy to improve.	 	
&bull; 	Devised strategy to improve avg order value by increasing checkouts as 	logged	-in users	 by 	2%	 of vs guest users 	
(current guest user checkouts were at 98%)	 	
 
Nagarro Pvt Ltd. (Sept 2019 	&ndash; March 2021	) 	
Digital Commerce Implementation 	&ndash; Large Retail Enterprise, EMEA	  	 	 	Jul 2020 	&ndash; March 2021	 	
 
Project Details	- Nagarro helped a	 large retail giant in 	the 	EMEA region in 	the 	rapid transformation of their digital 	
commerce landscape during COVID season. Due to 	the 	urgency of business digitization, 	Nagarro performed 	due 	
diligence in 	a span of just 3 weeks to take up the new implementation roadmap. 	 	
Role 	&ndash; Principal consultant	 (Adobe Commerce 2.	4.2	) 	
 
Responsibilities	- 	
&bull; 	Perform due diligence for existing commerce digital landscape across 	the 	value chain ( Awareness, 	
Consideration, Conversion, Retention &amp; Advocacy) and user journey	 	
&bull; 	Define digital product roadmap strategy for 	Next	-Gen	 transformation &amp; upgrade to 	the 	latest platform	 	
&bull; 	Functional consultant/ Product Owner for multi	-brands/ multi	-geography upgrade at program level	 	
&bull; 	Manage functional integration/ headless architecture with CMS, PIM, Pricing System, Salesforce, SAP, etc.	 	
&bull; 	Manage releases as per business priorities 	 	
&bull; 	Manage proposals, SOW for multiple new opportunities

eBusiness Digital Strategy Consulting for US, EMEA Clients	  	 	 	 	Dec 2019 	&ndash; June 2020	 	
 
Details	- As a part of digital transformation, I provide consulting services in the domain of Retail/ 	eCommerce	 space for 	a 	
large enterprise in 	the 	US, EMEA, APAC regions. They need our services to perform discovery of current business 	
landscape and propose digital roadmap strategy. 	 	
Role 	&ndash; Principal consultant	 	
 
Responsibilities	- 	
&bull; 	Conduct discovery phase &amp; perform AS IS assessment of enterprise for commerce domain.	 	
&bull; 	Define AS IS digital capability framework for gap assessment and solution ideation.	 	
&bull; 	Define client&rsquo;s TO BE business roadmap and strategy	- define 	multi	-geography	/ brands strategy, best fit product 	
assessment, B2B/ B2C commerce, integrations recommendation.	 	
&bull; 	Define 	omnichannel	 strategy for commerce implementation across various channels	 	
&bull; 	Prepare RFI, 	involved	 in 	the 	vendor selection proces	s 	
 
HCL Technologies (April 2006 	&ndash; Sept 2019)	 	 	 	 	 	 	 	 	
IoT based Mobile App for VRF Industrial AC&rsquo;s/ Residential AC&rsquo;s	 	 	 	March 2019 	&ndash; Aug 2019	 	
(Leading Air conditioning company, Japan)	 	
 
Project Details	-  	
An embedded IOT project for JCH, Japan within &ldquo;Industrial Engineering 	&ndash; HVAC Domain&rdquo;. It involved developing an IOT 	
mobile application for their 	Residential 	air	-conditioners at 	a global level. The project involved 	IoT	 Mobile App using Azure 	
DevOps and Cloud platform, Hardware 	Wi	-Fi Pairing with mobile app and ability to control full operations of AC units. 	 	
 
Role 	&ndash; Senior Product Owner	 	
 
Responsibilities	- 	
&bull; 	Product 	AS	-IS Assessment to manage communication between hardware and remote app. 	 	
&bull; 	Usability Study 	&ndash; Stakeholder Interviews, Affinity mapping, Technology Trends assessment.	 	
&bull; 	Product Owner 	&ndash; Agile based Product backlog management, Develop &amp; Prioritize user stories, Using Design 	
Thinking approach &amp; DCO derived app requirements, User story creations, Manage acceptance criteria&rsquo;s. 	 	
&bull; 	Product Manager 	- Managed 	region	-specific	 program backlog at global level, created product roadmap, 	
involvement in defining strategy for User engagement, product release management, managed user engagement 
metrics, involvement in 	the 	go	-to-market plan, Product Launch 	- strategic planning to Tactical activities,	 	
&bull; 	Release Management 	&ndash; Managing overall releases to market, product version management, plan for usability 	
testing, weekly status reporting to management.	 	
&bull; 	Resource Management 	&ndash; Manage 	a team of product owners (Approx. 5) and mentor them 	 	
 
Key Achievement&rsquo;s	- 	
&bull; 	Successfully managed program backlog for 5 scrum teams along with feature priority	 	
&bull; 	Defined SAAS based revenue model.