Tanmay's response aligns well with the benchmark by emphasizing the importance of understanding the target audience and utilizing a variety of digital channels such as social media, SEM, and email marketing. He effectively highlights the use of engaging content and influencer collaborations, which are crucial for showcasing the motorcycle's features. However, Tanmay could enhance his response by discussing specific analytics tools for tracking performance and providing examples of how to adjust strategies based on data insights. This would demonstrate a deeper understanding of campaign optimization.