One recent trend in the motorcycle industry is the growing emphasis on electric motorcycles. As environmental concerns and fuel efficiency become more important to consumers, electric motorcycles are gaining traction. This shift is likely to impact marketing strategies significantly. 

To align with this trend, I would focus on highlighting the sustainability and cost-effectiveness of electric motorcycles in our marketing campaigns. This could involve creating content that educates potential customers about the benefits of electric motorcycles, such as reduced emissions and lower maintenance costs. Additionally, leveraging digital platforms to reach environmentally conscious consumers through targeted ads and engaging social media content would be crucial. Collaborating with influencers who advocate for sustainable living could also amplify our message. 

Furthermore, I would consider organizing events or webinars to showcase the latest electric models and provide test rides, allowing potential customers to experience the benefits firsthand. By adopting these strategies, we can effectively position our brand as a leader in the eco-friendly motorcycle segment.