About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations with more than 373,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$32.9 billion for the fiscal year ended Aug. 31, 2016. You can visit us at http://www.accenture.com.



About Capability Network:

If you are looking for a career with unparalleled global impact, then Accenture invites you to learn more about our rapidly expanding Capability Network. Over 2,000 management consulting and strategy professionals work in the Capability Network at Accenture.  Based in a network of prominent locations, Capability Network professionals specialize in providing cutting-edge Industry and Functional expertise and leveraging the power of Accenture to bring measurable value to our clients worldwide.

 

Join the Capability Network and always have the backing of the established brand of Accenture to deliver large scale transformational change. Grow your career and experience a stimulating, fast-paced environment working with prestigious clients on diverse projects to solve significant business challenges.  You will deliver lasting impact as you work as part of a highly specialized team, combining overseas client-site work with opportunities based locally, and contribute to high performance through continuous collaboration and knowledge sharing.  For more information visit www.accenture.com/capabilitynetwork.



Capability Network Videos:

Video title

External link

Accenture Capability Network

https://www.youtube.com/watch?v=-92pvOH1d_k

Accenture Capability Network Products

https://www.youtube.com/watch?v=IeuAvoDkjs8

Accenture in One Word

https://www.youtube.com/watch?v=t1Fo8uNWZ-0

MBA Careers: What makes Accenture different

https://www.youtube.com/watch?v=5bg4u5Sczm8

 

Practice Overview:

Industry Programs is one of the Industry Practices within Accenture’s Capability Network (CN) team. We serve a set of increasingly interconnected consumer-relevant industries across Industry Groups (IGs) – Consumer Goods &amp; Services (CG&amp;S); Retail; Life Sciences; Automotive, Industrial Equipment, Infrastructure &amp; Transportation Services (AIIT); and Air, Freight &amp; Logistics and Travel Services. Our practitioners bring in right blend of strategic and operational experience and deep understanding of industry to help clients identify and address their greatest challenges in order to achieve maximum shareholder value.



Consumer Goods &amp; Services (CG&amp;S) Industry practice works with leading CPG clients across the globe across entire value chain. Our practitioners bring in right blend of strategic and operational experience and deep understanding of industry to help clients identify and address their greatest challenges in order to achieve maximum shareholder value. We work with clients across multiple geographies and functional areas of Sales &amp; Marketing, Digital &amp; E-commerce, Supply Chain Planning &amp; Strategic Cost Reduction, Agribusiness and Process Transformation etc. We also advise our clients in accelerating sales and profit growth, expanding into new markets / categories and achieve operational excellence. We combine deep industry experience with rigorous fact-based analysis and market-relevant insights to plan &amp; execute strategies and achieve measurable results. 



Skill/Operating Group

Digital Strategy and Commerce - B2B/B2C E-Commerce [CG&amp;S]

Level

Sr Manager

Location

Gurgaon/Bangalore/Mumbai

Travel Percentage

Expected Travel could be anywhere between 0-100%



Principal Duties     

And Responsibilities:

General Business Consulting

Can solve an unstructured problem where brief provided is minimum. Solves the problem by breaking down into structured modules. Follows fundamentals of issue based problem solving

Can construct basic components of business case and value analyses eg. market share, sales, costs under various heads, etc.

Can lead client conversations and drive team to deliver as per project objectives

Can define the right solution model for the client; generate business opportunities and support Accenture Leadership 

Can manage inter-team/client conflicts, enable teams to perform as per objectives and expectations

B2B/D2C/B2B2C Ecommerce 

Can define a client’s eCommerce Strategy across D2C, B2B, B2B2C channels including product, pricing, promotion, digital marketing across ecommerce platform/s

Can design the Digital Transformation journey for clients, develop operating frameworks and manage Digital transformation programs

Can lead discussions with client and key stakeholders and to provide direction and drive execution by managing project delivery and track timely completion of deliverables

Can assess current maturity on ecommerce/digital marketing capabilities and provide inputs to scale up client’s capabilities 

Can recommend actions on improving campaign performance (on platform/off platform) 

Can design unique end to end growth levers

Can work with Marketing heads and Brand teams to understand/drive brand’s digital agenda on ecommerce platforms and frame detailed digital media plans 

Client and Project Management

Has strong project management skills and can own end to end project delivery

Works on client site with minimal supervision and prepare project documentation

Lead talk with clients leadership &amp; stakeholders independently both onshore and onsite

Communication

Has very strong written and verbal communication skills. Confidently communicates and articulates. Identifies, escalates, tracks and resolves issues in a timely manner

Prepare and Lead presentation to the client (CEOs,CMOs,CIO/CTOs)

Has very strong deck writing skills. Can make a crisp deck with a compelling storyline

Qualifications:

MBA from a Tier 1 Institute

Experience:

Industry Expertise: Experience in Consumer Goods Industry is preferable, esp, in brand management

Total Exp – 12 + years

Domain Development:  Worked Develop assets and methodologies, develop of points-of-view, research or white papers, support development of marketing collaterals

A minimum of 5 years progressive industry (MNC companies) and/or consulting experience preferably Consumer Goods or ecommerce organization

Functional knowledge of B2B/D2C/B2B2C ecommerce platforms is a must

Deep skills and experience in specialized  industry offering  - Digital Marketing &amp; Ecommerce - as listed below





Key Competencies and Skills:

Expert on eCommerce Operations and Implementation (pref. for Consumer Goods Industry), deep understanding of ecommerce channel dynamics 

Expert at designing and managing campaigns across players such as Facebook, Google, Amazon, Lazada and other key marketplaces etc

Exposure to ecommerce platforms, OMS, Analytics engines for designing and managing a full ecommerce operation set up

Expert on deriving insights and analytics from platform data to drive value

Exposure to Channel Management/Trade Marketing/ Pricing management

Deep understanding of developing/growing a brand’s digital footprint on ecommerce/ other digital platforms through consumer marketing interventions

Understanding of Search Marketing &amp; Content Marketing (on platform/off platform) and drivers to influence/improve search (onpage/offpage)

Exposure to Sales Planning for ecommerce/other channels

Exposure to Content Management on ecommerce platforms 

Exposure to campaign management platforms and tools

Any exposure to tools in digital analytics and SEO/SEM will be a plus

Additional Information:





Accenture is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.



