Job Description: Director, Consumer Experience & Commerce

1. Position: Director, Consumer Experience & Commerce
2. Role: The Director will be responsible for overseeing digital commerce and end-to-end consumer experience initiatives as a consultant.
3. Responsibilities:
   - Develop and execute CX road map initiatives aligned with business objectives, customer needs, industry challenges, market trends, and growth opportunities.
   - Drive business development and pre-sales activities, including thought leadership, consumer experience assessment, marketing technology assessment, and solution and vendor assessment.
   - Collaborate with cross-functional teams, including solution architects, UI/UX designers, and development teams, to deliver omnichannel consumer experiences.
   - Manage project management activities, including requirement gathering, UAT, and website build projects.
   - Lead D2C initiatives and leverage consumer data for personalization strategies.
   - Conduct workshops, stakeholder interviews, and customer interviews to gather insights for solution design.
   - Utilize data and analytics to drive consumer experience improvements.
   - Build and maintain strong client relationships, identifying upsell opportunities.
4. Requirements:
   - Minimum of 10 years of experience in consumer engagement, experience platforms, e-commerce, and the CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industries.
   - Strong background in customer experience strategy, digital marketing strategy, and experience design.
   - MBA from a tier 1/2 institute.
5. Experience in:
   - Web/mobile app launches and D2C/commerce initiatives.
   - Digital marketing and brand/category management.
   - Mar-tech/commerce/crm tech platforms, such as Adobe Campaign, Marketo, SFMC, and ad tech platforms.
   - CMS tools, such as Sitecore, AEM, and Magnolia.
   - Commerce technology platforms, such as Adobe Commerce Cloud and Salesforce Commerce Cloud.
   - Consumer retention and insights platforms.
   - Shaping and driving engagements, program management, and delivering results.
   - Excellent written communication, verbal communication, and presentation skills.
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10. Company Details: The Director will be working for Verticurl, a marketing technology services agency and a WPP company. Verticurl has a multinational presence and a team of 1,200 members. The company specializes in MarTech platforms, customer experience technologies, lead management processes, marketing technology, and operational excellence.
11. Company Culture: The Director will have the opportunity to work on transformative projects for domestic and global clients at the intersection of Experience, Commerce, and Technology. They will co-create strategies with industry experts, enterprise function practitioners, business intelligence professionals, and other stakeholders. The company values innovative solutions and emerging technologies, leveraging its industry knowledge and capabilities as part of the world's largest media and communications network, WPP.
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