Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 2/10
5. Domain/Industry: 0/10
6. Key Competencies: 2/10

Descriptive Analysis:
Overall Summary:
The candidate's resume shows some relevant experience in business development, marketing, and communication. However, there are several areas where the candidate falls short or lacks alignment with the job requirements.

- Roles & Responsibilities: The candidate's experience in planning and overseeing marketing initiatives, contacting potential clients, and developing new markets aligns somewhat with the job requirements. However, there is no mention of experience in CX roadmap initiatives, solution and vendor assessment, or omnichannel consumer experience. Therefore, the score is 4/10.

- Years of Experience: The candidate's resume does not provide clear information about the number of years of experience in designing and executing consumer engagement and experience platforms. Therefore, the score is 2/10.

- Education Qualification: The candidate's resume mentions an MBA degree from Southeast University, which is not a tier 1/2 institute. Therefore, the score is 0/10.

- Skills/Knowledge: The candidate's resume does not explicitly mention skills or knowledge related to web, mobile app launches, D2C/commerce initiatives, or specific mar-tech/commerce/crm tech platforms. Therefore, the score is 2/10.

- Domain/Industry: The candidate's resume does not mention knowledge of the specific industries mentioned in the job requirements. Therefore, the score is 0/10.

- Key Competencies: The candidate's resume does not provide clear evidence of experience or expertise in several key competencies mentioned in the job requirements, such as consumer experience strategy, digital marketing strategy, solution architecture, and data analysis. Therefore, the score is 2/10.

Overall, the candidate's resume falls short in terms of relevant experience, education qualification, and key competencies required for the job. There is a lack of alignment with the specific job requirements, indicating potential gaps in the candidate's fitment for the role.