In my previous role, I was tasked with conducting market research to identify key customer segments for a motorcycle brand. I began by analyzing existing customer data, including demographics, purchasing behavior, and feedback from past campaigns. I also conducted surveys and focus groups to gather insights directly from potential customers. This research revealed distinct segments, such as young urban professionals interested in eco-friendly models and adventure enthusiasts looking for high-performance bikes. With this information, I tailored our marketing campaigns to address the specific needs and preferences of each segment. For instance, we highlighted the eco-friendly features of certain models in digital ads targeting urban professionals, while showcasing the durability and performance of other models in content aimed at adventure seekers. This targeted approach helped increase engagement and conversion rates significantly.