Tanmay's response closely aligns with the benchmark response, effectively addressing both differentiation and consistency in brand messaging. He emphasizes unique selling points and the importance of a strong brand identity, which are crucial for standing out in a crowded market. Additionally, he outlines the creation of brand guidelines and the use of digital tools for maintaining consistency, demonstrating an understanding of the strategic approach needed. However, he could enhance his response by providing specific examples or tools he would use, which would showcase applied experience.