One recent trend in the motorcycle industry is the increasing demand for electric motorcycles. This shift is driven by growing environmental awareness and stricter emission regulations. To align marketing strategies with this trend, I would focus on highlighting the eco-friendly benefits and cost savings associated with electric motorcycles. This could involve creating engaging content that educates consumers about the long-term advantages of electric bikes, such as reduced fuel costs and lower maintenance. Additionally, leveraging digital platforms to reach a broader audience and collaborating with influencers who advocate for sustainable living could enhance brand visibility and appeal to environmentally conscious consumers.