One recent trend in the motorcycle industry is the increasing emphasis on electric motorcycles. As environmental concerns grow and regulations become stricter, more consumers are looking for sustainable and eco-friendly transportation options. This shift towards electric motorcycles is likely to impact marketing strategies significantly. To adapt my marketing approach, I would focus on highlighting the environmental benefits and cost savings of electric motorcycles. I would also leverage digital platforms to reach tech-savvy and environmentally conscious consumers, using targeted social media campaigns and influencer partnerships to showcase the innovative features and performance of electric motorcycles. Additionally, I would emphasize the long-term savings on fuel and maintenance costs to appeal to budget-conscious buyers. By aligning marketing strategies with this trend, we can effectively capture the interest of a growing segment of the market that prioritizes sustainability and innovation.