Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows experience in digital marketing, particularly in roles such as Vice President of Digital Marketing, General Manager of Digital Marketing, and Manager of Digital Marketing.
- The candidate claims to have 9 years of experience in digital marketing.
- The resume mentions experience in various aspects of digital marketing, including integrated marketing, customer delight, brand positioning, growth hacking, and affiliate marketing.
- The candidate has experience with tools and platforms such as Google Ads, Facebook/IG Ads, affiliate marketing platforms, Google Analytics, GTM, and more.
- The resume also mentions experience in working with omnichannel platforms like Amazon, Flipkart, and Snapdeal.
- The candidate has certifications in Google Analytics and Google Tag Manager.

Strengths:
- The candidate has experience in various roles within digital marketing, showcasing a diverse skill set.
- The resume mentions experience in integrated marketing, customer delight, and brand positioning, which aligns with the requirement of understanding and translating business objectives and customer needs.
- The candidate has experience with various digital marketing tools and platforms, demonstrating knowledge and working knowledge of mar-tech/commerce/crm tech platforms.
- The resume mentions experience with omnichannel platforms, indicating familiarity with driving omnichannel consumer experiences.
- The candidate has certifications in Google Analytics and Google Tag Manager, showcasing a commitment to professional development.

Weaknesses and Potential Gaps:
- The candidate's resume does not mention specific experience in CX roadmap initiatives, solution and vendor assessment, or project management, which are key requirements for the role.
- The resume does not provide details about the candidate's educational qualification, making it difficult to assess their fitment in terms of having an MBA from a tier 1/2 institute.
- The resume does not mention any specific knowledge or experience in a particular domain/industry.
- The resume does not provide any information about key competencies.

Overall, the candidate's resume shows some alignment with the job requirements, particularly in terms of their experience in digital marketing and familiarity with various tools and platforms. However, there are gaps in their experience related to specific job requirements, such as CX roadmap initiatives and project management. Additionally, the lack of information about their educational qualification, domain/industry knowledge, and key competencies makes it difficult to fully assess their fitment for the role.