Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 4/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
The candidate's resume shows a strong fitment to the roles and responsibilities of the job, scoring 8 out of 10. They have over 10 years of experience in marketing and advertising, which aligns with the requirement for 10+ years of experience, scoring 6 out of 10. However, their education qualification of an MBA from a tier 1/2 institute is not mentioned, resulting in a lower score of 4 out of 10. In terms of skills and knowledge, the candidate has experience in web and mobile app launches, digital marketing, and brand management, which aligns with the job requirements, scoring 6 out of 10. There is no information provided about the candidate's knowledge of the specific domain/industry, resulting in a score of 0 out of 10. Similarly, there is no information about the candidate's key competencies, resulting in a score of 0 out of 10.

- The candidate has 12+ years of experience in developing marketing strategies, establishing brands, and enabling lead generation, which aligns with the requirement for experience in CX roadmap initiatives, business objectives translation, and solution and vendor assessment.
- They have experience in digital marketing, event management, and media planning, which aligns with the requirement for skills in digital marketing, brand/category management, and understanding of mar-tech/commerce/crm tech platforms.
- The candidate has experience in project management and team management, which aligns with the requirement for project management and program management skills.
- They have experience in customer relationship management and client management, which aligns with the requirement for developing and deepening relationships with key client stakeholders.
- The candidate has experience in market research and user experience research, which aligns with the requirement for conducting workshops, stakeholder and customer interviews, and generating insights for optimizing consumer experience.

Weaknesses and Potential Gaps:
- The candidate's education qualification of an MBA from a tier 1/2 institute is not mentioned, which may be a potential gap for the job requirement.
- There is no information provided about the candidate's knowledge of the specific domain/industry, which may be a potential gap for the job requirement.
- There is no information provided about the candidate's key competencies, which may be a potential gap for the job requirement.

Overall, the candidate's resume shows a strong fitment to the job requirements in terms of experience and skills. However, there are potential gaps in their education qualification, domain/industry knowledge, and key competencies.