SURAJ NIRANJAN	 	
 	
Flat	: 014 C	-Block	, Pariwar 	Presidency	, Anugraha Layout	; BTM 4	th Stage	, Bangalore	- 560076.	 	
Mobile: 	+91	-9535103595	 	 	 	 	 	           	     	       	    E-mail: 	suraj.niranjan@gmail.com	 	
 
Profile	: A  pr	oactive,  vibrant	, versatile	 Management  Graduate 	demonstrating 	strong  people  skills	, sound	 technical 	
knowledge  with	 zeal to  perform  and  excel  within 	a competitive  environment	. Aspire	 to  obtain  a  management  position	 	
with  a  progressive 	company	 that  provides	 scope  to  apply  my  knowledge  and  skills,  in  the 	Marketing	 space	 and  to  be 	
part of the team that dynamically works towards growth of the organization.	  	
 
CAREER SUMMARY	 	
 	An  energetic,  self	-motivated  and 	hard	-working	 professional  having 	over	 13	 years 	of 	experien	ce  in	 Building 	
Account  Based  Marketing  Strategies,	 Marketing  Communication, 	Product	/Solution 	Marketing	 along 	
with	 Digital 	Marketing	, Campaign Management, Market Research 	and	 also	 Business Development	. 	
 	An  ambitious	,  fast  decision  maker	 with  a  proven  strengt	h  in 	problem  solving,  coordination 	&amp;  applying 	
business strategies	 with	 entrepreneurial and learning spirit	. 	
 	Se	lf&ndash;motivated	, having	 ability to multi	-task	 efficiently	 under minimum supervision	. 	
 	An Effectual communicator at all levels within an organization a	nd 	a proficient	 represent	ative of the company	 	
externally.	 	
 	Proven leadership skills by 	managing and motivating other staff to achieve company objectives.	 	
 	High  interest  in 	visualizing  and  presentation	s that  helps  to  excel  in  product  management  skills  and 	
und	erstanding of 	business strategy on various domains and industries	  	
 	
M	ARKETING &amp; 	DEMAND GENERATION	 RESPONSIBILITIES UNDERTAKEN	: 	
 	Understand  and 	articulate  the  business needs	 to deliver  feasible  Marketing  Strategies	 and  Demand  Generation 	
programs 	through inno	vative 	Multichannel 	Campaign	s by the method of 	requirement analysis, 	development of	 	
business case, 	functional documents, 	and 	estimation of effort, 	time	 &amp; resources	. 	
 	Build  Omni  channel  engagement  experiences  for  the  customers  across  the  marketing  funnel  wit	h  appropriate 	
top,  middle  and  bottom  of  the  funnel  engagement  campaigns  for  demand 	generation,  lead  nurturing,  top	-of-	
mind brand building as well as for cross	-sell/ upsell.  	 	
 	Mapping  the  stakeholder&rsquo;s  requirement  &amp;  providing  tailor  made  solutions  to  the  cl	ients  which  involves 	
strategic ABM approach of 	designing &amp; implementing of campaign plans	 aligned to the ICP.	 	
 	Adopt industry specific best practices to create the necessary lead tractions	 pipeline	 for	 the	 sales team.	 	
 	Develop Product Marketing frameworks in	volving Feasibility Study, 	Market Research &amp; Competitor Analysis	. 	
 	Designing 	all forms of 	Marketing Collaterals	 that communicate the value proposition needed	 	
 	Establish	 Digital  Marketing 	channels 	by  managing  Website  Content,  all  forms  of  Social  Media  Presenc	e  and 	
running digital campaigns based on the business goals. 	 	
 	Formulate clear 	metrics	 that would enable	 constant evaluation and calibration 	of the	 programs 	syndicated.	 	
 	Exposure	 on Web Analytics 	to get a real	 time 	understanding of the market	ing ROIs 	 	
 	
TECHN	ICAL SKILLS	 	
 SPSS | Google Analytics | Marketo | Salesforce CRM | Netsuite CRM | Sociab	ble | HTML | Wordpress | 	Adobe Illustrator	 	
 	
CERTIFICATIONS	 &amp; COURSES	 	
Google  Analytics Certification | Inbound Marketing Certification | Content Marketing Certification |	 Growth Hacking with Digital 	
Marketing Certification | ABM 	&ndash; B2	B Marketing	 Strategy Certification 	 	
 
EDUCATION	 	
Master of Business Administration	 	 	 	 	 	 	                   	 	  	    	Merit	 	
University of Wales, Swansea	 (Wales, United Kingdom)	 	
Graduated:	 Oct	 2011	 	
 
Bachelor of Engineering	- Mechanical	  	 	 	 	 	         	 	 	 	First Class	 	
Visveswaraiah Technological University	 (Karnataka, INDIA) 	  	 	 	
Graduated:	 May 2005

EMPLOYMENT RECORD	 	
Datahash	  	 	 	 	 	 	 	 	 	 	           	  April 2022 	&ndash;Till Date	 	
Marketing Consultant 	 	
 	Frame the M	arketing S	trategy to align it 	to the overall Business G	oals	 	
 	Setup the M	arketing 	Team	 and the 	Functional O	peration	 Flow from scratch	 	
 	Build	 the	 Business	-to-Business	 Product M	arketing 	Road	-Map and create the corresponding Marketing A	ssets	 	
 	Estab	lish Go	-to-Market	 Strategies	 for the 	different 	Product O	fferings and 	Curate its 	Execution 	 	
 	
Lectra 	 Technologies	 	 	 	 	 	 	 	 	 	     	       	    June 2019	- Oct 2020	  	
Head of Marketing 	&ndash; India	 &amp; APAC	 	
 	Manage the complete marketing function for Lectra India 	and responsible for all the a	ssociated 	deliverable	 	
 	Conceptualize and Orchestrate 	Account Based 	Marketing Strategies with go	-to-market objectives for 	the 	product offerings	 	
 	Develop  business	-to-business  Product  Marketing  road	-maps  including  Feasibility  Study, 	Budget  Planning, 	Product  Lau	nch  activities, 	
Campaign Management and Product Lifecycle Management	 	
 	Catalyze	 demand generation activities across the Marketing funnel to create the necessary lead pipeline for the sales team	 	
 	Drive	 the vendors and channel partner ecosystem associated with 	the marketing function 	 	
 	Regional 	power user	 for Salesforce, Sociabble, and	 Marketo	 platforms	 	
 
Rane 	Group o	f Companies (Rane t4u Pvt. Ltd.)	 	 	 	 	    	          	October	 2015	- May 2019	 	
Manager 	&ndash; Product 	Marketing and 	Strategic Marketing Communication	 	
 	Responsible	 for Product Marketing and building the necessary marketing strategies for sales enablement	 	
 	Design  and  syndicate  digital  marketing  campaigns  for  different  business  units  within  the  organization  while  also 	Curating	 the 	
company&rsquo;s 	Social Media	 presence across	 all platforms	 	
 	Develop all 	forms of Marketing Collaterals	 to articulate and communicate the value proposition 	from the solution	 	
 	Managing all PR touch	-points for the business while ensuring relevant outreach and media coverage as needed	 	
 	Managing 	the full sp	ectrum of vendors that collaborate with the marketing team	 	
 	
Pros	pance,	 Inc. 	 	 	 	 	 	 	 	 	   	    	 May 201	3- September	 2015	 	
Marketing Manager	 	
 	Responsible for End	-to-End Product Management with Marketing and Communication Deliverables for the organization 	 	
 	Create 	Business focused 	Marketing Collaterals, White Papers, Product Data Sheets, Catalogs, and User Guides. 	 	
 	Plan and Manage Website Content, Digital Marketing, Social Media Communications, Press Releases, News Letter Contents, 	Webinars 	
and Customer Success Stor	ies.	 	
 	
GlobalSoft, 	Inc.	 	 	 	 	 	 	 	 	     	      	                   	Feb 2012	- April 2013	 	
Marketing Manager	 	 	
 	Build	 Go	-to-Market strategies for the solution portfolio 	and	 execute them.	 	
 	Deliver Marketing Communication activities for the company.	 	
 	Design BTL Marketing 	Collaterals and Manage Campaign Initiatives.	 	
 	          	 	
TechUnified	 	 	 	 	 	 	 	           	   	        	            	     	     Jan	 2008 	- Sept	 2009	 	
Manager	- Business Development	 	 	 	 	
 	Managed	 account	s of more than	 800 	Client	 Companies across 	multiple Indian	 location	s. 	
 	KRA&rsquo;s 	involved	 Business  Development,  Brand  Bui	lding, 	Campaign  Management	, Generating 	Marketing 	Collaterals	,  Inside  Sales 	and	 	
Acquiring 	New Venture Partner Accounts	. 	
 	Liaison	 with  internal  and  external  stakeholders  on  defining  the  business  needs  and  trans	late  into  functional  requirements,  issue 	
resolutions, tracking the project delivery and sign	-off processes.	 	
 	Regularly  collect	ed &amp;  collate	d market  information  from  all  possible  sources  (Web,  print,  meetings,  and  colleagues)  and  generate	d 	
reports to determin	e responses to competitive challenges	. 	
 	
Manpower Se	rvices India Pvt Ltd	 	 	 	 	 	 	 	       	          	Feb 2006 	- Nov 2007	 	
Consultant 	Resource Executive	  	 	 	 	          	             	 	        	    	
 	Engaged in Business Development activities	 	
 	New Client Acquisition	 throu	gh Lead Generation	, Client Relationship Management and	 Account Management 	 	
 	Shared and implemented 	ideas on the development of the Manpower 	job 	portal	 	
 
ACHIEVEMENTS	 	
 	Awarded best article for two 	Research W	hite 	Papers presented at European Conference of Infor	mation System	 (ECIS)	 	
 	
References Available on Request