During my internship at Intrvuz - Adzip Technologies Ltd., I was involved in a project where we had to identify key customer segments for a new motorcycle brand. We began by conducting comprehensive market research, which included surveys, focus groups, and analyzing existing customer data. This helped us understand the demographics, preferences, and purchasing behaviors of potential customers. We discovered that young urban professionals and college students were particularly interested in eco-friendly and cost-effective motorcycles. Using this information, we tailored our marketing campaigns to highlight the motorcycle's fuel efficiency and modern design, which resonated well with these segments. We also utilized digital channels like social media and influencer partnerships to reach these audiences effectively, resulting in increased engagement and sales inquiries.