Response: Certainly, Avi. I have extensive experience in developing eCommerce strategies, particularly in leveraging platforms like Magento to drive business objectives. For instance, during my time at Wipro and Verticurl, I led several large-scale implementations of Adobe Commerce (Magento) for multi-brand, multi-geography clients. 

I worked closely with stakeholders to understand their business needs and translated those into a comprehensive digital commerce strategy. This involved everything from platform selection and customization to ensuring seamless integration with other systems like CMS, PIM, and CRM. 

One example would be a project where we used Magento to optimize the customer experience by implementing personalized product recommendations, improving the checkout process, and driving higher conversion rates. We also focused on scalability, ensuring that the platform could handle increased traffic and transactions during peak seasons. The result was a significant boost in both revenue and customer satisfaction for the client.