Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume aligns well with the roles and responsibilities of the job, scoring 8/10.
- The candidate has 13 years of experience, which is slightly less than the required 10+ years, scoring 6/10.
- The candidate does not have an MBA from a tier 1/2 institute, scoring 0/10.
- The candidate possesses some of the required skills and knowledge, but not all, scoring 4/10.
- There is no information provided about the candidate's knowledge of the domain/industry, scoring 0/10.
- No details are provided about the candidate's key competencies, scoring 0/10.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume demonstrates experience in serving as a marketing consultant, developing marketing strategies, and managing marketing teams. They have experience in building account-based marketing strategies, marketing communication, product/solution marketing, and digital marketing. They also have experience in campaign management, market research, and business development. The resume aligns well with the required roles and responsibilities, scoring 8/10.
- Years of Experience: The candidate has over 13 years of experience, which is slightly less than the required 10+ years. However, their extensive experience in marketing and related areas makes them a suitable candidate, scoring 6/10.
- Education Qualification: The candidate does not have an MBA from a tier 1/2 institute, which is a requirement for the job. Therefore, they score 0/10 in this category.
- Skills/Knowledge: The candidate's resume mentions skills and knowledge in areas such as marketing strategies, digital marketing, campaign management, and market research. However, there is no mention of specific mar-tech/commerce/crm tech platforms or experience in web/mobile app launches or D2C initiatives. The candidate's skills and knowledge are somewhat relevant but not fully aligned with the job requirements, scoring 4/10.
- Domain/Industry: There is no information provided about the candidate's knowledge of the domain/industry. Without this information, it is difficult to assess their fitment in this category, scoring 0/10.
- Key Competencies: No details are provided about the candidate's key competencies, making it impossible to evaluate their fitment in this category, scoring 0/10.

Overall, the candidate's resume aligns well with the roles and responsibilities of the job, but falls short in terms of years of experience, education qualification, skills/knowledge, domain/industry knowledge, and key competencies. They score a total of 18/60.