One recent trend in the motorcycle industry is the growing emphasis on electric motorcycles. As environmental concerns and fuel costs rise, consumers are increasingly interested in sustainable and cost-effective transportation options. This shift is likely to impact marketing strategies significantly. To align with this trend, I would focus on highlighting the environmental benefits and cost savings of electric motorcycles in marketing campaigns. Additionally, I would leverage digital platforms to reach tech-savvy and environmentally conscious consumers, using targeted ads and engaging content that showcases the innovation and performance of electric motorcycles. Collaborating with influencers who advocate for sustainability could also help in reaching a broader audience and building brand credibility.