Tanmay's response effectively aligns with the benchmark response, demonstrating a clear understanding of using data analytics to optimize a marketing campaign. He identifies key metrics such as customer engagement rates, conversion rates, and ROI, and describes the implementation of personalized marketing messages and targeted promotions. This shows applied experience in data-driven decision-making, which is relevant to the job description. However, to further improve, Tanmay could provide more specific examples of tools or methodologies used in the analysis process to enhance the depth of his response.