Job Description: Digital Marketing Specialist (Digital Strategist)

Responsibilities: 

Strong executive presence and communication skills, ability to engage and inspire senior client executives and stakeholders.  

Lead and drive complex cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery.

Drive discovery, research, and analysis to identify business objectives, goals, KPIs to help define use cases around digital marketing. 

Outstanding problem solving and analytical skills including talent for conducting research, analysing data, developing hypotheses, and synthesizing insights &amp; recommendations.

Synthesize client findings into presentations of strategic narratives and conclusions appropriate for all levels of client leadership.  

Conduct quantitative and qualitative analysis to produce value frameworks and revenue driving insights that positively impact and move a client’s business forward. 

Lead strategy workshops and employ Adobe’s digital benchmarking capabilities, industry trends, customer-journey mapping, value readiness and mapping, organizational assessments and other techniques to deliver high-impact recommendations.

Provide strong organisational visions and design – people, process, and technology – to help customers align their teams toward strategy and value. Recommend and lead roadmaps and component programs. 

Aid building the Digital Performance Strategy practice by chipping in to create methodologies and contribute in cross training and mentoring team members. 



Required Skills &amp; Qualifications

Must be an MBA or from  solid digital analytics background – GA4/ Adobe Analytics/ Target skills preferable

Experience in crafting digital or marketing strategies, along with an understanding of the technologies and tactics needed to operationalize them.

Experience with Adobe Experience Cloud specifically adobe analytics or competitive technologies, including a good grasp of the use cases they fulfill and the features &amp; capabilities they provide to execute on those.

Must have worked on leading and conducting discovery sessions (requirement gathering) for web analytics tracking. And creating workspace dashboards.

Should demonstrate knowledge of testing tracking done on the websites.

Should be aware of all basic web analytics terms and concept of tag management.

Demonstrable depth of industry expertise in at least one core vertical (e.g. retail, travel, financial services, media &amp; entertainment), ideally multiple.

Exceptional organizational, presentation, and communication skills- both verbal and written. 

Must be self-motivated, responsive, professional and dedicated to customer success. 

Build strong working relationships and close collaboration with rest of Adobe Delivery team &amp; Partners maintaining the highest level of professionalism. 

Demonstrated ability to learn quickly, drive initiatives, and manage change effectively. 

