In one of my previous roles, I worked on a project for a large retail client who was facing significant challenges with their eCommerce platform, particularly around high cart abandonment rates and low conversion rates. My domain knowledge in retail and digital commerce was crucial in addressing these issues. I led a comprehensive assessment of the existing customer journey and identified several pain points in the checkout process that were causing friction for users. By collaborating with cross-functional teams, we redesigned the checkout flow to make it more intuitive and streamlined, reducing the number of steps required to complete a purchase. Additionally, I implemented A/B testing to optimize the user interface and introduced personalized recommendations based on user behavior data. These changes resulted in a 20% increase in conversion rates and a significant reduction in cart abandonment. This experience reinforced the importance of leveraging domain expertise to drive customer-centric solutions and improve business outcomes.