In my previous role at Phoenix Market City, I was tasked with conducting market research to better understand the customer segments for a motorcycle brand we were promoting. I started by analyzing existing customer data and conducting surveys to gather insights into customer preferences, demographics, and purchasing behaviors. This research revealed distinct segments, such as young urban professionals interested in eco-friendly models and adventure enthusiasts looking for high-performance bikes.

With this information, I tailored our marketing campaigns to resonate with each segment. For the eco-conscious group, we emphasized the motorcycle's sustainable features through digital channels like social media and targeted online ads. For the adventure seekers, we highlighted the bike's performance capabilities and organized test ride events. By aligning our messaging and channels with the specific interests of each segment, we saw a significant increase in engagement and conversions, ultimately driving sales growth for the brand.