Tanmay's response to the question about designing a digital marketing campaign was inadequate, as he simply responded with "No." This does not provide any insight into his understanding or approach to digital marketing strategies, which is crucial for the role. To improve, Tanmay should have articulated a strategy similar to the benchmark response, focusing on market research, digital channels, content creation, SEO, SEM, email marketing, and data analytics to drive engagement and conversions.