Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 4/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate scores well in the Roles & Responsibilities section, indicating a good fit for the job requirements.
- The candidate has over 10 years of experience, which meets the requirement.
- The candidate has an MBA qualification, but it is not from a tier 1/2 institute, resulting in a lower score.
- The candidate possesses skills in marketing, brand/category management, and digital marketing, aligning with the job requirements.
- The candidate's resume does not provide any information about their knowledge of the specific domain/industry, resulting in a low score.
- No information is provided about the candidate's key competencies, resulting in a low score.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume highlights their experience in serving as a marketing and advertising specialist, establishing brands, and enabling lead generation. They have experience in relationship management, business development, and innovation. These experiences align well with the job requirements, earning a high score of 8/10.
- Years of Experience: The candidate's resume mentions nearly 12+ years of experience in developing marketing strategies and contributing to IT firms. While the resume does not explicitly mention experience in consumer engagement and experience platforms, the overall context suggests proficiency in this area. Therefore, a score of 6/10 is assigned.
- Education Qualification: The candidate holds a Master's in Marketing from the University of Nottingham, which meets the requirement. However, it is not specified whether the institute is a tier 1/2 institute, resulting in a lower score of 4/10.
- Skills/Knowledge: The candidate's resume mentions skills in outdoor advertising, brand management, digital marketing, public relations, event management, media planning, team management, resource management, and more. These skills align well with the job requirements, earning a score of 6/10.
- Domain/Industry: The candidate's resume does not provide any information about their knowledge of the specific domain/industry mentioned in the job requirements. Therefore, a score of 0/10 is assigned.
- Key Competencies: The candidate's resume does not provide any information about their key competencies. Therefore, a score of 0/10 is assigned.

Overall, the candidate aligns well with the job requirements in terms of roles & responsibilities, years of experience, and skills/knowledge. However, there are weaknesses in the education qualification, domain/industry knowledge, and key competencies. The candidate may need to further demonstrate their expertise in these areas to strengthen their fitment for the job.