Scoring Format:
1. Roles & Responsibilities: 8/10
2. Years of Experience: 6/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 6/10
5. Domain/Industry: 8/10
6. Key Competencies: 6/10

Descriptive Analysis:
Overall Summary:
The candidate's resume demonstrates a good fitment for the job requirements, with strengths in roles & responsibilities, domain/industry knowledge, and key competencies. However, there are weaknesses in years of experience, education qualification, and skills/knowledge.

- Roles & Responsibilities: The candidate's resume showcases experience in serving as a lead consultant on CX roadmap initiatives, working closely with clients to understand their business objectives, and driving omnichannel consumer experience. The resume also mentions experience in project management and relationship management, aligning well with the job requirements. (Score: 8/10)

- Years of Experience: The resume indicates 12+ years of experience, which aligns with the job requirement of 10+ years. However, the resume lacks specific details about the candidate's experience in designing and executing consumer engagement and experience platforms, which slightly lowers the score. (Score: 6/10)

- Education Qualification: The resume mentions an MBA qualification, but it does not specify if it is from a tier 1/2 institute. Therefore, the score is lower. (Score: 2/10)

- Skills/Knowledge: The resume highlights experience in marketing, advertising, brand management, digital marketing, and event management. While it does not explicitly mention skills in mar-tech/commerce/crm tech platforms or solution architecture, the overall context suggests proficiency in these areas. However, the resume lacks specific mentions of skills in web/mobile app launches and D2C/commerce initiatives, which slightly lowers the score. (Score: 6/10)

- Domain/Industry: The resume mentions experience in the CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry, aligning well with the job requirement. (Score: 8/10)

- Key Competencies: The resume showcases experience in consumer experience strategy, digital marketing strategy, experience design, project management, and relationship management. However, it lacks specific mentions of skills in analytics and solution architecture, which slightly lowers the score. (Score: 6/10)

Overall, the candidate's resume demonstrates a good fitment for the job requirements, with strengths in roles & responsibilities, domain/industry knowledge, and key competencies. However, there are weaknesses in years of experience, education qualification, and skills/knowledge. The candidate should consider providing more specific details about their experience in designing and executing consumer engagement and experience platforms, as well as highlighting their proficiency in mar-tech/commerce/crm tech platforms and solution architecture.