Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 2/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows some alignment with the job requirements, but there are also significant gaps and weaknesses.

- Roles & Responsibilities: The candidate's experience in serving as a lead consultant on CX roadmap initiatives and working closely with clients aligns well with the job requirements. However, there is no mention of supporting business development and pre-sales activities or thought leadership in commerce, experience, and technology. The score of 6 reflects the partial alignment.

- Years of Experience: The candidate's resume does not provide clear information about their years of experience in designing and executing consumer engagement and experience platforms. The score of 4 reflects the lack of clarity.

- Education Qualification: The candidate holds a Master's degree in Design Innovation, which is not directly related to the required MBA qualification. The score of 2 reflects the mismatch.

- Skills/Knowledge: The candidate's resume mentions experience in web and mobile app launches, D2C/commerce initiatives, and digital marketing, which aligns with the required skills. However, there is no mention of specific knowledge of mar-tech/commerce/crm tech platforms or other required platforms. The score of 4 reflects partial alignment.

- Domain/Industry: The candidate's resume does not provide any information about their knowledge of the specific domain/industry mentioned in the job requirements. The score of 0 reflects the lack of information.

- Key Competencies: The candidate's resume does not provide any information about their key competencies. The score of 0 reflects the lack of information.

Overall, the candidate's resume shows some alignment with the job requirements in terms of roles and responsibilities and skills/knowledge. However, there are significant gaps in years of experience, education qualification, domain/industry knowledge, and key competencies. The candidate may not be a strong fit for the position based on the provided information.