During my internship at Adzip Technologies, I worked on optimizing a marketing campaign for a motorcycle brand using data analytics. We focused on metrics such as customer engagement rates, conversion rates, and demographic data. By analyzing these metrics, we identified that our target audience was more active on social media platforms during specific times of the day. We adjusted our posting schedule to align with these peak times, which led to a significant increase in engagement. Additionally, we noticed that certain types of content, like video testimonials, had higher conversion rates. Based on this insight, we increased the production and distribution of similar content, which improved our overall campaign performance.