One recent trend in the motorcycle industry is the increasing demand for electric motorcycles. This shift is driven by growing environmental awareness and stricter emission regulations. To adapt marketing strategies to this trend, I would focus on highlighting the eco-friendly benefits and cost savings of electric motorcycles, such as reduced fuel expenses and lower maintenance costs. Additionally, I would leverage digital marketing channels to reach tech-savvy and environmentally conscious consumers, using targeted ads and engaging content that showcases the innovation and performance of electric models. Collaborating with influencers who advocate for sustainable living could also enhance brand visibility and credibility in this evolving market.