Gagan's response closely aligns with the benchmark response, demonstrating a solid understanding of using data analytics to optimize marketing campaigns. He effectively identified key metrics such as customer engagement rates, conversion rates, and social media interactions. Gagan also provided specific examples of how data insights led to strategic adjustments in posting schedules and content types, resulting in increased engagement and improved campaign performance. This showcases his applied experience and ability to leverage data for strategic decision-making, which is relevant to the Business Analyst role.