One recent trend in the motorcycle industry is the increasing demand for electric motorcycles. This shift is driven by growing environmental concerns and advancements in battery technology, which are making electric motorcycles more viable and appealing to consumers. To align marketing strategies with this trend, I would focus on emphasizing the environmental benefits and cost savings associated with electric motorcycles. This could involve creating targeted campaigns that highlight the reduced carbon footprint and lower maintenance costs compared to traditional motorcycles. Additionally, leveraging digital platforms to reach eco-conscious consumers and collaborating with influencers who advocate for sustainable living could enhance the marketing impact. Engaging with potential customers through interactive content, such as virtual test rides or augmented reality experiences, can also help in showcasing the innovative features of electric motorcycles and attract a broader audience.