Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 0/10
6. Key Competencies: 0/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows some alignment with the job requirements, but there are also significant gaps and weaknesses.

Detailed Analysis:
- Roles & Responsibilities: The candidate's resume mentions experience in marketing, campaign management, and business development, which aligns with the job requirements. However, there is no specific mention of CX roadmap initiatives, solution and vendor assessment, or omnichannel consumer experience. The score of 6 reflects the partial alignment.
- Years of Experience: The resume states that the candidate has over 13 years of experience, which meets the requirement of 10+ years. However, the score of 4 is given due to the lack of specific experience in designing and executing consumer engagement and experience platforms.
- Education Qualification: The resume mentions an MBA degree, but there is no information about the institute or tier. Therefore, the score of 0 is given as the educational qualification cannot be confirmed.
- Skills/Knowledge: The resume mentions skills such as marketing, campaign management, and digital marketing, which align with the job requirements. However, there is no specific mention of working knowledge of mar-tech/commerce/crm tech platforms or specific CMS and commerce technology platforms. The score of 4 reflects partial alignment.
- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the domain/industry. Therefore, the score of 0 is given as there is no evidence of alignment.
- Key Competencies: The resume does not provide any information about the candidate's key competencies. Therefore, the score of 0 is given as there is no evidence of alignment.

Overall, the candidate's resume shows some alignment with the job requirements in terms of roles and responsibilities, years of experience, and skills/knowledge. However, there are significant gaps and weaknesses in terms of education qualification, domain/industry knowledge, and key competencies. The candidate may not be a strong fit for the job based on the provided resume.