Scoring Format:
1. Roles & Responsibilities: 6/10
2. Years of Experience: 4/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 4/10
5. Domain/Industry: 6/10
6. Key Competencies: 4/10

Descriptive Analysis:
Overall Summary:
- The candidate's resume shows some alignment with the job requirements, but there are also areas where they fall short or lack relevant experience.

- Roles & Responsibilities: The candidate's resume mentions experience in strategic marketing, brand management, and business expansion, which aligns with the requirement of working closely with clients to understand their business objectives and translate them into solutions. However, there is no mention of specific experience in CX roadmap initiatives or solution and vendor assessment, resulting in a score of 6/10.

- Years of Experience: The resume states that the candidate has 18 years of experience, which exceeds the requirement of 10+ years. However, the resume does not provide a detailed breakdown of the candidate's experience in designing and executing consumer engagement and experience platforms, resulting in a score of 4/10.

- Education Qualification: The resume mentions a Master's in Management Studies (MMS) and a Master of Commerce (M.Com) from Mumbai University, but there is no mention of an MBA from a tier 1/2 institute, resulting in a score of 0/10.

- Skills/Knowledge: The resume mentions experience in marketing strategy, brand management, and media planning, which aligns with the requirement of skills in web, mobile app launches, and digital marketing. However, there is no mention of specific knowledge or experience with mar-tech/commerce/crm tech platforms or CMS tools, resulting in a score of 4/10.

- Domain/Industry: The resume mentions experience in real estate (commercial & residential) and shopping malls, which aligns with the requirement of knowledge in CPG, telecom, retail, automotive, beauty, fashion, and lifestyle industry. This results in a score of 6/10.

- Key Competencies: The resume mentions experience in marketing strategy planning, brand management, consumer research, and project management, which aligns with the requirement of key competencies. However, there is no mention of specific experience in solution architecture, UI/UX design, or data analysis, resulting in a score of 4/10.

Overall, the candidate's resume shows some alignment with the job requirements, particularly in the domain/industry and roles & responsibilities. However, there are areas where the candidate falls short or lacks relevant experience, such as years of experience, education qualification, and specific skills/knowledge. The candidate may benefit from providing more detailed information and highlighting their experience in areas directly related to the job requirements.