Ankit Bansal 	
ankban	1@	gmail	.com 	/ +919891585155 / 	Rajnagar Extension	, Ghaziabad	, Uttar Pradesh
 
 
 
 
 	
Summary
 	
 	I have	 experience	 of clocking	 `9 yrs	 into	 Digital	 Marketing	 from	 the	 day	 one	 since	 when	 I have	 had	 Embarked 	
my	 Journey.
	
 	I&#039;m	 a Full	 Stack	 Digital	 Marketer	 which	 implies	 have	 worked	 on	 Entire	 Gamut of Digital	 Marketing	 &amp; being	 as 	
aforesaid I have worked on App, Web and 	M-web	 too.
	
 	I&#039;m	 always	 Ardent	 to Play	 a Devoid	 of Bias	 Role	 as	 i do	 believe	 that nothing	 is arduous	 if you	 have	 zeal	 and	 	
zest then you can do whatsoever you are asked 	to 	do so even you can 	make 	wonders	 too	.

 	
Experience
 	
Vice President	- Digital Marketing	 	
Ba	nsal Group	 &bull; Bhopal, M.P	 	
01	/2022	&ndash; Present	 	
 	
&bull; 	Laying the foundation of Integrated Marketing &amp; forging the pillars as well.	 	
&bull; 	Liasioning with Cross Functional Teams to roll out the cutting edge product.	 	
&bull; 	Formulating a stellar Team for Integrated Marketing and Customer Delight accompanied by to spearhead 
them.	 	
&bull; 	Have got coined Cloud Telephony etc.	 	
Vice President	- Digital Marketing	 	
Safexpay 	&bull; Than	e, Maharashtra 	
05/2021 	&ndash; 01/	2022
 
 	
&bull; 	Laying the Foundation of Integrated Marketing and Forging the Pillars as	 well.
 	
&bull; 	Devised and Inculcated the SOP of	 Marketing.
 	
&bull; 	Incorporated	 GTM,	 GWMT,	 GA,	 Google	 Ads,	 FB/IG,	 Affiliate	 Marketing,	 E-mail	 Marketing,	 Linkedin	 and	 Stack 	
of other pertinent Facets of Digital	 Marketing.
 	
&bull; 	Formulating	 Brand	 Aura, Persona	 and	 Crafting	 the	 Brand	 Positioning	 that	 will	 leads	 to intact	 the	 brand	 Equity 	
and Brand Recall as	 well.
 	
&bull; 	Devised and Spearheading a Team of 11 Turks and More are in	 Pipeline.
 	
&bull; 	Devised	 and	 Inculcating	 Growth	 Hacking Tactics	 which	 are	 leading	 to Drive	 SQL/MQL	 at a handful	 of CPL.
 	
&bull; 	Formulated	 and	 Incorporating	 Substantial	 Roadmap	 to Steer	 Potential	 Traction	 which	 will	 eventually	 leads	 to 	
become a	 pioneer.
 	
&bull; 	Have done Co	-Marketing and Branding for Sponsorships &amp; 	Cricket 	Team Acquisition too.
 	
&bull; 	Formulated	 SWOT.
 
 
 
Vice President -   Digital Marketing  
Retreatsforme  &bull;  De lhi, New Delhi 
12/2019  -   05 /2021  
 	
&bull; 	Formulated	 Startup	 from	 Nascent	 Stage	 until	 last	 lap	 either	 in terms	 of Formulation	 of Stellar	 Team,	 SOP	 etc.
 	
&bull; 	Have had Outranked the Preeminent keywords of Rivals within 3 months that were even not in	 SERP.
 	
&bull; 	Drove SQL at a handful of bucks even below the Slated	 CPL.
 	
&bull; 	Devised and Incorporated Compelling Digital Marketing Roadmap 	to 	Stand out of the	 Crowd.
 	
&bull; 	Spearheaded a team of 18	 Turks.
 	
&bull; 	Have had Outranked the preeminent keywords of Rivals within 3 	months 	that were even not in	 SERP.
 	
&bull; 	Drove SQL at a handful of bucks even below the Slated	 CPL.
 	
&bull; 	Tested	 the	 Fixes	 or any	 Enhancement	 to the	 Portal	 in UAT	 Environment	 and	 used	 to give	 the	 heads	 up	 to 	
Deploy it on	 Production.
 	
&bull; 	Verified the changes in Production 	and 	Execute the backup plan in case of any adverse	 impact.

General Manager -   Digital Marketing  
Ichamp  &bull;  Gurgaon, Haryana 
07/2019  -   12/2019  
 &bull; 	Laid the Foundation of Inbound and Outbound Marketing &amp; Forged the Pillars as	 well.
 	
&bull; 	Steered CPI @ Pit of Iceberg accompanied by Hard	 KPIs.
 	
&bull; 	Inculcated T	-shaped Digital Marketing like SEM, SMM, Affiliate Marketing, RTB, Native	 etc.
 	
&bull; 	Tailored	 the	 App	 by	 Drivin	g In-App	 Traffic,Engagement	 that	 Led	 to Unprecedented	 Stickiness	 by 	
incorporating Hard	 KPIs.
 	
&bull; 	Spearheaded a Plethora of Affiliates at one	 go.
 	
&bull; 	Looked	 After	 a Stack	 of Real	-Time	 Attribution	 Platforms/MMPs	 of Affiliate	 Marketing	 like	 Cake,	 Hasoffers, 	
Affise, Vnative, Appsflyer, Singular, Offerslook, Offers18, Branch.io, Trackier	 etc.
 	
&bull; 	Looked After Firebase, Google Play and Appstore	 console.
 
 
Manager -   Digital Marketing  
Hitbullseye  &bull;  Chandigarh, Punjab 
06/2018  -   06/2019  
 	
&bull; 	Inculcated	 Affiliate	 Marketing	 and	 Spearheaded	 a herd	 of affiliates	 to drive	 SQL	 and	 GMV	 on	 Hard	 KPIs.
 	
&bull; 	Drove SQL for B2B and B2C @ pit of	 iceberg.
 	
&bull; 	Brought Category Rank 	to 	1 on Amazon within a month without infusing any single penny on	 AMS.
 	
&bull; 	Incorporated Pertinent Tools of Digital Marketing such as GTM, Heatmap	 etc.
 	
&bull; 	Integrated SMS Marketing by which drove phenominally well when it comes 	to Growth.
 	
&bull; 	Looked After Omnichannel Platform like Amazon, Snapdeal	 etc.
 	
&bull; 	Spearheaded	 Real	-Time	 Attribution	 Platforms/MMPs	 of Affiliate	 Marketing	 like	 Cake,	 Hasoffers,	 Affise, 	
Vnative, Appsflyer	 etc.
 
 
Senior E - commerce Executive  
Vishal Mega Mart  &bull;  Gurgaon, Haryana 
11 / /2017  -   06/2018  
 	
&bull; 	Laid the Foundation of Digital Marketing and Forged the Pillars as	 well.
 	
&bull; 	Inculca	ted and Spearheaded Affiliate Marketing that led 	to 	unprecedented	 GMV.
 	
&bull; 	Looked After Omnichannel Platforms like Amazon, Flipkart, Paytmmall, Snapdeal,	 etc.
 	
&bull; 	Listing and Cataloging of products on myvishal.com and as well as across all Ominchannel	 Platforms.
 	
&bull; 	Worked as KAM for all online	 Marketplaces.
 	
&bull; 	Looked	 After	 Last	 Mile	 Delivery,	 Order	 Execution,	 Payments,	 Tracking	 and	 Scheduling	 of orders	 and	 dispatch 	
thereof.
 	
&bull; 	Spearheaded Unicommerce to manage orders,payments,Inventory for all the	 marketplaces.
 	
&bull; 	Spearheaded	 the	 Inventory	 and	 Timely	 Execution	 of Orders	 vide	 SAP	 ERP	 application	 and	 Item	 Master is 	
also maintained in	 SAP.
 
 
 
Online Sales Executive  
Bjain Publishers Pvt Ltd  &bull;  N oida, Uttar Pradesh 
11/2015  -   11 /2017  	
&bull; 	Inculcated and Spearheaded Digital Marketing Facets that eventually led 	to 	stand out of the	 crowd.
 	
&bull; 	Spearheaded Brandstore(Magento) for any anew Enhancement Integration, Listing and Cataloging	 etc.
 	
&bull; 	Looked	 After	 Omnichannel	 platforms	 like	 Amazon,	 Flipkart,	 FirstCry,	 Snapdeal,	 Rediff,	 Hopscotch	 etc.	 and 	
ran AMS(Amazon Marketing Services) as well that led 	to 	7x	 Growth.
 	
&bull; 	Looked After Order Execution, Tracking, Scheduling and dispatch	 thereof.
 	
&bull; 	Spearheaded the Inventory and timely Execution of Orders vide ERP Tool i.e. 	&ldquo;Microsoft Navision	 2016&quot;.
 	
&bull; 	Looked After Customers Grievances and Facilitated the pertinent	 Resolution.
 
 
Team Leader  
Needsthesupermarket  &bull;  Ghaziabad, Uttar Pradesh 
07/2013  -   11/2015  
 	
&bull; 	Incorporated Entire Gamut of Digital Marketing that Comprised of Inbound and Outbound	 Marketing
 	
&bull; 	Devised	 and	 Incorporated	 Comprehensive	 Digital	 Marketing	 Roadmap	 to stay 	
ahead of the	 Curve.
 	
&bull; 	Formulated Brand Aura and Persona that led to Brand	 Recall.
 	
&bull; 	Optim	ized	 campaigns	 on	 day	 to day	 basis	 across	 Digital	 Media	 Facets	 tostrive	 for	 maximum	 throughput	 and 	
to intact slated	 Metrics/KPIs.
 	
&bull; 	Liaison with Cross	-Functional teams 	to 	get the work	 done.
 	
&bull; 	Overseeing Brandstore (Prestashop) for any anew Enhancement, Integration	 etc.
 	
&bull; 	Spearheaded	 Heap	 of Digital	 Marketing	 tools	 that	 Comprises	 of Google 	
Analytics, 	GWMT, 	GTM, Google Ads Editor	 etc.

Skills  
 	
Google	 Ads	 	Facebook/IG	 Ads	 	Afﬁliate Marketing 	
DV360, SSP	 and	 DSP	 	Programmatic	 Marketing	 	Native  Advertising 	
Proximity	 Marketing	 	SMS	 Marketing	 	E-mail	 Marketing
 	
Linkedin/Quora	 Ads	 	Google	 Ads	 Editor	 	Hyperlocal	 Marketing 	
Whatsapp	 Automation	 Marketing	 	Real	-time	 Attribution	 Platforms	 	Google Optimize 	
Push	 Notiﬁcations	 	Inﬂuencer	 Marketing	 	Go	-to-Market
 	
RTB,PMP	 &amp; 	DMP	 	Drip	 Marketing	 	Cross 	Channel	 Marketing
 	
App	 Marketing	 	ATL	 and	 BTL	 	Google 	Play Store &amp;	 App Store 	
Console
 	
Firebase/GA	 	Google	 Data	 Studio	 	Hubspot and	 Zapier
 	
A/B Testing &amp; Multivariate 
Experiments
 	
Clevertap 	and	 MoEngage	 etc	 	Heatmaps  
 	
Growth	 Hacker	 	Disruptive	 Game	 Changer	 	Innovator and Path 	Breaker 	
Pivotal Decision	 Maker
 
 	
Education
 
 	
B.Tech	(CSE	)
 	
UPTU 	&bull; Ghaziabad	, Uttar Pradesh
 	
07/2013	   
 
 
 
                                                                                                           	
Languages  
 	
Hindi	 	English
 
 
 	
         	Social Links
 
 	
Linkedin:
 
 
https://	www.linkedin.com/in/ankit	-bansal	-btg/
 
 
                                                                                   	
Certification and Professional Affiliations  
 	
Google Analytics Platform Principle
 
 
Advanced Google Analytics	- May&#039;2020	-May&#039;2023 	
Google	 Tag	 Manager	 Fundamentals	- May&#039;2020	-May&#039;2023 	
Bloomberg Assessment Test:	- Score	- 89%