Tanmay's response effectively outlines a practical example of using data analytics to optimize a marketing campaign. He identifies key metrics such as engagement rates, conversion rates, and ROI, and describes a clear process of analyzing customer journey data to identify drop-off points. His approach to implementing targeted content adjustments and optimizing ad placements demonstrates applied experience in data-driven decision-making. The response aligns well with the benchmark, showcasing a strong understanding of leveraging analytics for marketing optimization.