To design a digital marketing campaign for a new motorcycle model, I would start by understanding the target audience, including their preferences and online behavior. This would involve segmenting the audience based on demographics, interests, and purchasing behavior. 

I would prioritize digital channels that offer high engagement and conversion potential. Social media platforms like Instagram and Facebook would be key for visually showcasing the motorcycle's features and lifestyle appeal through engaging content such as videos, stories, and live events. Influencer partnerships could amplify reach and credibility among niche communities.

Search engine marketing (SEM) and search engine optimization (SEO) would be crucial for capturing intent-driven traffic. I would ensure the campaign includes targeted keywords and high-quality content to improve visibility on search engines.

Email marketing would be used to nurture leads with personalized content and offers, while retargeting ads on platforms like Google and Facebook would help re-engage potential customers who have shown interest but haven't converted yet.

Additionally, I would leverage data analytics to monitor campaign performance in real-time, allowing for quick adjustments to strategies based on engagement metrics and conversion rates. This data-driven approach ensures the campaign remains agile and effective in achieving its goals.