Scoring Format:
1. Roles & Responsibilities: 4/10
2. Years of Experience: 2/10
3. Education Qualification: 0/10
4. Skills/Knowledge: 2/10
5. Domain/Industry: 0/10
6. Key Competencies: 6/10

Descriptive Analysis:
Overall Summary:
The candidate's resume shows some alignment with the job requirements, but there are also significant gaps and weaknesses. 

- Roles & Responsibilities: The candidate's resume does not provide clear evidence of serving as a lead consultant on CX roadmap initiatives or working closely with clients to understand their business objectives. The resume lacks specific examples of consumer experience assessment, marketing and technology assessment, and solution and vendor assessment. The candidate's experience in business development and marketing may be somewhat relevant, but it does not directly align with the required responsibilities. 

- Years of Experience: The resume indicates that the candidate has more than 12 years of experience in the private sector, but there is no specific mention of 10+ years of experience in designing and executing consumer engagement and experience platforms. Therefore, the score is low.

- Education Qualification: The resume mentions an MBA degree from Southeast University, which is not a tier 1/2 institute. Therefore, the score is low.

- Skills/Knowledge: The resume does not provide clear evidence of the candidate's skills and knowledge in web, mobile app launches, D2C/commerce initiatives, digital marketing, and various tech platforms. The candidate's experience in business development and marketing may be somewhat relevant, but it does not directly align with the required skills. Therefore, the score is low.

- Domain/Industry: The resume does not provide any information about the candidate's knowledge of the specific domain/industry mentioned in the job requirements. Therefore, the score is low.

- Key Competencies: The resume does not provide clear evidence of the candidate's experience in consumer experience assessment, marketing and technology assessment, solution and vendor assessment, project management, data analysis and insights generation, relationship management, and upsell identification and definition. Therefore, the score is average.

In summary, the candidate's resume falls short in several key areas, including roles & responsibilities, years of experience, education qualification, skills/knowledge, and domain/industry knowledge. The candidate's experience in business development and marketing may be somewhat relevant, but it does not directly align with the required job requirements.