To design a digital marketing campaign for a new motorcycle model, I would start by identifying the target audience and understanding their preferences and behaviors. This would involve market research and data analysis to tailor the campaign effectively.

I would prioritize social media platforms like Instagram and Facebook, as they are highly visual and allow for engaging content such as images, videos, and live streams. These platforms also offer targeted advertising options to reach specific demographics. Additionally, I would leverage YouTube for video content, showcasing the motorcycle's features, performance, and customer testimonials, as video content tends to have high engagement rates.

Email marketing would be another key channel, allowing for personalized communication with potential customers. I would create a series of emails highlighting the motorcycle's unique selling points, special offers, and events like test ride days.

To enhance engagement, I would implement interactive elements such as polls, contests, and user-generated content campaigns, encouraging users to share their experiences and content related to the motorcycle. Collaborating with influencers and bloggers in the automotive industry could also amplify reach and credibility.

Finally, I would use analytics tools to track the campaign's performance, making data-driven adjustments to optimize engagement and conversions throughout the campaign's lifecycle.