Tanmay's response effectively outlines the process of conducting market research and identifying key customer segments for a motorcycle brand. He mentions analyzing existing customer data and conducting surveys, which aligns with the benchmark response. He also describes tailoring marketing campaigns based on the insights gathered, demonstrating an understanding of targeted marketing strategies. However, the response could be improved by providing more specific examples or metrics to illustrate the impact of these tailored campaigns on engagement and conversion rates, which would strengthen the demonstration of applied experience.